Media Buyer

Be Z Online is a leading organization in the fintech industry, specializing in online trading. We are currently seeking a skilled and experienced Media Buyer to join our dynamic team. The ideal candidate should have a deep understanding of the fintech market, be well-versed in media buying strategies, and be able to identify opportunities for driving targeted traffic and conversions.

Responsibilities:

• Plan, execute, and optimize media buying campaigns to generate high-quality traffic in the financial industry.
• Analyze campaign performance and adjust strategies to meet KPIs.
• Develop and maintain relationships with media partners, negotiate favorable terms, and manage advertising budgets effectively.
• Conduct market research and competitor analysis to identify trends and opportunities in the fintech market.
• Stay up-to-date with industry trends, regulations, and emerging advertising platforms to ensure our campaigns remain competitive.
• Provide regular reports with key insights, making data-driven recommendations for improvement.
• A/B test creative and landing pages to improve conversion rates and ROI.
• Collaborate with the marketing and creative teams to create compelling ad creatives and landing pages.
• Manage and optimize tracking and analytics tools to measure campaign success and identify areas for improvement.

Requirements:

• 2+ years of experience as a Media Buyer – A must!
• Deep knowledge of fintech market dynamics, key players, and industry trends.
• Experience in negotiating and managing media buying partnerships.
• Proficiency in using advertising platforms, tracking tools, and analytics software.
• Strong analytical and data interpretation skills.
• Excellent communication and negotiation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• A passion for staying current with industry trends and emerging advertising platforms.
• Excellent problem-solving skills, strong attention to detail, and resourcefulness with no reservations about tackling tough problems.
• Fluency in English (knowledge of Arabic, Spanish, or Portuguese is an advantage).