Performance Marketing Director

Whalo Games is a mobile gaming company based in Tel Aviv. We develop high-quality mobile games that our players will enjoy for years. We are looking for a senior Game Developer to join our  TLV team. At Whalo Games, all team members have a genuine chance to contribute to the final product, its growth and business success. If you want to be a core member of the team, then you might be the person we are looking for!

Purpose of the role

• The Performance Marketing Director heads one of the core pillars of the marketing group at Whalo and s/he owns a pivotal and strategical role in the growth of Fish of Fortune. The main purpose of this role is to drive and optimize the paid marketing activities to hit the key targets, manage media partners’ relationships, and build marketing strategy with internal and external stakeholders.

Key Responsibilities

• Hands-on campaign management in mobile marketing channels on self-served or fully-managed platforms and optimizing the campaigns to reach the goal of key results.
• Own the paid marketing budget, oversee the media spending, and Build and optimize the media plan to support our goals and growth strategy.
• Lead and collaborate our marketing strategy with a combination of organic growth, social media, and product marketing projects and with the support of our data and creative teams
• Develop strategic partnerships with the media partners with the key initiatives and innovation of the channels for our games. Lead business development and onboarding of new partners.
• Collaborate with the creative team to crack top-performing creative concepts, and generate new briefs driven by accurate and robust creative measurement and insights.
• Collaborate with the data team to build efficient and effective analysis, reporting, and dashboards for our marketing activities, and develop new methodologies and models to support our growth

Roles Success Factors

• Strong knowledge and experience in performance marketing across multiple channels (6+ years)
• Exceptional analytical skills and attention to detail, with the ability to clearly communicate results and define next steps.
• Proven Experience in leading games marketing budget and agenda successfully; strong business sense and collaboration with business partners to lead to mutual success.
• A leader and entrepreneur spirit and strong management skills. A person who will grow to hire, train, manage, grow, guide, mentor and head a group of performance marketing rockstars that run multi-million dollar annual budget
• Multi-tasking and ability to prioritize based on impact & effort
• Extraordinary interpersonal skills for relationships with media partners and internal stakeholders