Marketing Director

About Us:

GrowDirector is at the forefront of greenhouse automation, integrating advanced sensors, wireless controllers, and AI-driven software to transform traditional greenhouses into smart, efficient operations. We pride ourselves on innovation and are committed to increasing yields and reducing labor costs for our clients worldwide. Our company culture is built on collaboration, innovation, and continuous improvement.

Job Description:

We are seeking an experienced and dynamic Director of Marketing to lead our marketing efforts in US and EU, with a strong emphasis on digital strategies. The ideal candidate will have a robust background in developing and executing comprehensive digital marketing campaigns that drive brand awareness and customer acquisition.

Responsibilities:

• Lead brand awareness efforts and develop and strengthen the company's brand in the market.
• Develop and implement strategic digital marketing plans to achieve company objectives for growth and profitability.
• Analyze market trends and competitor activities to identify opportunities and threats.
• Manage the marketing budget and allocate resources effectively.
• Collaborate with sales and product development teams to ensure alignment of marketing strategies with business goals.
• Continuously stay updated on the latest digital marketing trends and technologies to keep our strategies current and effective.
• Distribute monthly newsletters and ensure consistency in messaging across all digital platforms.
• Excellent proficiency with digital marketing tools CRM

Qualifications:

• Minimum of 5+ years of experience in marketing, with a proven track record of successful digital campaign development and execution.
• Experience in the US market is a must! Experience in EU markets is an advantage.
• Experience in the agriculture or technology sectors is a plus.
• Understanding B2B, B2C, P2P principles
• Competitors analytics with SemRush or similar programs
• Knowledge in audience segmentation and client avatar creation
• Knowledge in HADI circles, testing and result analysis
• Deep understanding of digital marketing
• Strong analytical skills and excellent proficiency with digital marketing tools  
• Excellent communication and interpersonal skills.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• A collaborative and innovative work environment.

Apply now and join us in revolutionizing the future of greenhouse automation!