Marketing Content and Social manager

Marketing Content and Social manager

Solitics’ Content &Social Manager will create, execute, and manage marketing content across different formats and relevant channels. This position will play an important role within a wide variety of marketing and communications activities, from marketing ads and landing pages to website optimization management, and all the way to marketing materials such as brochures, blogs, PRs, white papers, etc., as well as managing company’s social media channels (mostly LI).

What the role is about –

• Full responsibility of company’s’ website – research, content developing, editing, proofreading and publishing.
• Research and plan SEO content (working together with SEO specialist/vendor)
• Performance marketing content conceptualizing and executing – ads, landing pages, video scripts, banners.
• User engagement and customer communication support and management – all forms of email/sms funnels creation, to sales supporting materials structuring and fine-tuning.
• Writing blogs, use cases and white papers.
• Develop a social strategy to enhance the company visibility and differentiate its voice across channels;
• Owning and managing social media presence and users engagement across all social channels (posts, comments, messaging)
• Close cooperation with 3rd party vendors - Work with designers for creatives, with PR agencies, content generators (articles), publications etc…
• Research and contribute creative ideas to support key content goals, such as increasing conversion rates in marketing and sales funnels, growing inbound organic traffic, and more.
• Measuring and analyzing key content metrics and optimizing to improve results

What we are looking for in an ideal candidate –

• 2+ years of Experience managing social media platforms
• 2+ years of Experience writing and editing product marketing content and sales enablement materials
• Native or ‘as native’ English speaker and writer.
• Previous experience in writing for Fintech / Gaming industries – an advantage
• Previous experience in content for product marketing – an advantage
• Exceptional writing and editing skills, with a deep-rooted understanding of what it takes to engage readers with compelling content.
• A product oriented/technical understanding to create product use cases and leverage features through engaging content.
• Ability to generate and understand how to approach different types of content upon requirement – articles, blogs, landing pages, ads
• Exceptional attention to details
• Comfortable in using data analytics to measure and continually improve the impact of content on lead generation, thought leadership, and sales enablement
• The ability to work well within and across teams, and give and receive constructive feedback
• Experience working with a CMS