Product Business Development

Description

Develop comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for company’s products.

Create compelling product messaging, value propositions, and positioning statements that resonate with target audiences and differentiate Company's products in the market.

Collaborate with the sales & marketing team to develop sales enablement tools and materials such as presentations, case studies, and sales collateral to support the sales process.

Run customer marketing presentations and live demos to showcase product features and benefits.

Manage the performance of demo environments to ensure seamless execution and optimal user experience.

Stay informed about industry trends, market developments, and competitor activities to identify opportunities and potential risks.

Define requirements for solution improvement to enhance the attractiveness of the solution in the market and drive continued product innovation.

Requirements

• At least 5 years of experience in Solution marketing and/or presell activity.
• At least 5 years’ experience in the retail solutions industry
• Proven track record of developing and executing successful product marketing strategies that drive customer acquisition, engagement, and revenue growth.
• Excellent communication skills with the ability to craft compelling messaging and present ideas effectively to internal and external stakeholders.
• Highly collaborative with the ability to work effectively in cross-functional teams and influence without direct authority.
• Hands-on technical capabilities with the ability to understand and articulate product features and functionality to both technical and non-technical audiences.