Product Marketing TL

CYREBRO is a leading provider of advanced threat detection and intelligence solutions. We empower organizations to proactively identify and mitigate cyber threats before they can cause damage. As Head of Product Marketing, you will play a pivotal role in shaping the market perception of our products, crafting the narrative to drive sales and product adoption, leading a high-performing team, and spearheading our go-to-market strategy. This role reports to the CMO, and you will work closely with the CTO, CEO, sales leaders, product team, and channel partners.

Responsibilities:

Develop and execute a comprehensive product marketing strategy that aligns with CYREBRO's overall business objectives.

Conduct in-depth market research to understand customer needs and the competitive landscape.

Create compelling product messaging and positioning that resonates with target audiences.

Manage all aspects of the product launch process, including go-to-market campaigns, content creation, and collateral development.

Cultivate and manage relationships with industry analysts to secure positive product coverage and industry recognition.

Lead the development and execution of product marketing programs to drive product adoption and awareness.

Provide strong leadership and mentorship for the product marketing team.

Develop sales enablement content and strategy, including presentations, case studies, success stories, white papers and videos.

Collaborate closely with sales, channel partners, product management, and cybersecurity teams to ensure seamless product marketing initiatives.

Stay abreast of industry trends and identify new market opportunities for CYREBRO's products.

Requirements:

Minimum 5 years of product marketing experience, preferably within the cybersecurity industry.

Proven experience working with SaaS B2B products.

Minimum 2-3 Years Of Team Leadership Experience.

Proven track record of developing and executing successful product marketing initiatives.

Strong understanding of the buyer's journey and ability to create targeted messaging for various audiences, including analysts, and channel partners.

Excellent communication, collaboration, and presentation skills.

Self-learning capabilities, independent but also a team player.

Data-driven approach to marketing with a focus on measuring and optimizing performance.

Preferable – experience working with channel partners like MSSPs and MSPs.

Native English speaker