Marketing Analyst

SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!

Description

Position Summary

We are looking for a Marketing Analyst to join our Marketing Analytics team.

You will play a pivotal role in helping the company’s growth by analyzing trends, providing conclusions and actionable insights, and influencing the decision-making process of our Growth Marketing department.

The main responsibilities of the Analytics team include monitoring and analyzing UA performances, raising flags when needed and supporting budget optimization decisions for our games. Also, we provide analysis of game profitability and long-term potential, players behavior, game funnel and reaction to changes within the games (features, offers, etc.)

Our end goal is to make sure we bring the best and most relevant players to our games in the most efficient and effective way.

Key Responsibilities

• Use advanced analytics, data mining and BI tools to execute top-notch marketing analyses to identify patterns and trends from multiple large data sets and capture the full activity.
• Translate business questions and requirements to structure analyses and accordingly define suitable methods, metrics and solutions to establish and monitor success and explain the impact of the activities.
• Be an analytical focal point for the marketing department monitoring new user performance, user acquisition efforts as well as marketing tests, while proactively identifying gaps or opportunities.
• Deliver valuable outputs, recommendations, guidelines, conclusions and insights.
• Plan, build and maintain BI reports for the different marketing teams and senior management in order to monitor & give insights on the marketing activity (for example, LTV, ROI projection)
• Work closely with the different marketing teams and stakeholders.
• Collaborate with the game analytics teams and the game studios to monitor and optimize marketing performance.
  
  

• A person marked by desire to investigate and learn, relentlessly asking questions and willingness to make mistakes.
• BA in Industrial Engineering / Economics / Statistics or equivalent academic background
• Experience in big data environments, preferably in gaming, media/UA, internet or telecom industries.
• Good understanding of online marketing metrics (user funnel, user acquisition KPI’s)
• Experience in data mining, testing, analysis and problem-solving skills- Mandatory.
• Proficiency in Excel and SQL- Mandatory
• Experience working with a BI tool.
• Experience working in Tableau- Major Advantage
• Passion for the gaming industry