Product Marketing Manager

Why to join us?

As a market leader in Cyber Security with over 100,000 customers worldwide, our main company objective is to help our customers to prevent all cyber-attacks and protect their data, applications and devices. Our vision is to offer our customers the complete Check Point Infinity Platform with AI-Powered, Cloud-Delivered security across the Data Center, Network, Cloud, Mobile, Endpoint and IoT devices. Over 90% of the fortune 100 customers already select Check Point because for them cyber security and threat prevention is not something they are willing to compromise on.

As a Product Marketing Manager, you will be a key player in driving the transformation of the Infinity Platform, AI Threat Prevention, ThreatCloud AI, Network Security, and Cyber Threat Research by helping us define the go-to-market strategy for our portfolio of products and services. Your mission will be to help us effectively position and market our products to multiple audiences across multiple industries and geographies. The target audiences include business and technical IT buyers, technology partners, channel partners and resellers, press and analysts.

Major Responsibilities

• Drive product launch and develop go-to-market plans, manage the development of sales enablement tools and training for field sales force and reseller partners.
• Develop the sales tools (PPTs, feature briefs, case studies, white papers, product brochures) to support the sales process of the company’s solutions and drive clarity and consistency of message.
• Develop thought-leadership materials designed to accelerate our business momentum and better engage customers.
• Present our products and solutions in formal and informal settings.
• Evangelize our solutions portfolio to our customers through events, webinars and other external communications channels.
• Drive sales enablement activities; act as key contact with the sales organization driving communications of product direction, positioning, key messages and sales collateral.

Desired Background

• 3-5 years of experience as a Product Marketer at a cyber security vendor
• Excellent English (English as a mother tongue – preferred)
• Work experience within enterprise security or networking targeting large enterprise customers is highly desirable.
• Hands-on experience delivering high-quality marketing materials with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
• Strong writing skills are essential - must be able to create a wide range of marketing content from scratch (presentations, white papers, datasheets, brochures, etc.).
• Exceptional communication and strong public speaking and presentation skills.
• Ability to communicate effectively to both technical and business-level audiences in a compelling and differentiating manner.
• Comfortable operating in an ambiguous, fast-paced, complex environment with an ability to manage multiple projects simultaneously.