SEM - User acquisition manager

About Us

We are Tailor Brands We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses

Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard.

Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business

About The Role

As an SEM Campaign Manager at Tailor Brands, you will take charge of our search channels, leading and strategizing to drive significant growth. You will:

• Manage and Optimize PPC Campaigns: Oversee PPC campaigns across multiple platforms to maximize ROI.
• Effectively Manage Budgets: Handle large-scale budgets to achieve performance goals.
• Utilize Analytical Skills: Track, measure, and report on campaign performance, identifying optimization opportunities.
• Collaborate Across Teams: Align PPC strategies with overall marketing objectives.
• Stay Updated on Industry Trends: Continuously improve campaign performance by staying informed about trends and best practices.
• Proactive Problem-Solving: Troubleshoot and resolve issues proactively.
  
  

• 2+ years of hands-on SEM advertising experience, optimizing large-scale campaigns across various verticals in B2C and/or SaaS fields
• Experience in setting strategic and operational plans for growth marketing, including goals and objectives, resources, budget, and prioritization of initiatives to maximize output
• An analytical skill set with a statistical understanding of the basis of A/B testing, and experience with Google Analytics, optimization software, etc.
• Extensive knowledge of key marketing metrics like LTV/CAC and an understanding of how to optimize through marketing activities
• English at a high or mother-tongue level