Marketing Director

A successful global company offering a competitive intelligence & business analytics platform is looking for a driven Director of Marketing with B2B experience. This role includes establishing the marketing strategy and activities for a B2B product from scratch. It requires a seasoned marketing professional with a deep understanding of B2B strategies, experience in user acquisition and a knack for inspiring teams to achieve ambitious goals.

Responsibilities:

• Establish the Marketing strategy and lead the execution with external teams and hands-on
• Develop and implement B2B marketing strategies aligned with business objectives
• Lead overall marketing strategy, including value proposition and product messaging
• Oversee pipeline creation for global sales
• Drive top-of-funnel growth through lead generation programs
• Execute demand generation campaigns across various channels
• Collaborate with cross-functional teams to develop integrated marketing initiatives

Requirements:

• Previous experience in a leading marketing role with a track record of success
• 4+ years of hands-on B2B SaaS marketing experience
• Experience in User Acquisition through PPC platforms: Google Ads, LinkedIn, Facebook etc.
• Experience with Demand Generation
• Strong analytical skills, business thinking and attention to detail
• Exceptional leadership and problem-solving abilities