Performance Marketing Manager

The Journey Platform

Journey is a VC-backed startup on a mission to democratize the world's business knowledge. Our SaaS platform combines an AI knowledge-based engine and human intelligence to support CEOs in their journey to achieve transformational growth in their companies.

About The Role

As Performance Marketing Manager, you will play a pivotal role in driving our digital marketing efforts to attract, engage, and convert our target audience. This position requires a blend of creativity and analytical prowess to develop and execute organic, SEO, and paid marketing strategies that effectively generate leads and increase brand awareness. As the first marketing professional to join the team full-time, you will have the opportunity to shape and define Journey’s marketing strategy, define goals, priorities, and KPIs, and have an immense impact on Journey’s trajectory as a company.

Key Responsibilities

• Develop Inbound Marketing Strategies: Create and implement comprehensive inbound marketing strategies to attract and convert leads through various digital channels.
• Manage and Executing on Paid Advertising Campaigns: Oversee the planning, execution, and optimization of paid advertising campaigns across platforms such as Google Ads, LinkedIn Ads, etc.
• Content Management: Oversee and collaborate with content writers to produce high-quality, engaging content that resonates with our target audience. Ensure content aligns with brand voice and messaging.
• SEO Optimization: Drive organic traffic growth through effective SEO strategies, keyword research, and website optimization techniques.
• Analytics and Reporting: Monitor, analyze, and report on key performance metrics to track the success of marketing campaigns. Use data-driven insights to refine strategies and improve performance.
• Conversion Rate Optimization (CRO): Continuously optimize landing pages, email campaigns, and other conversion points to maximize lead generation and conversion rates.
• Manage External Partnerships: Oversee relationships with external marketing agencies, freelancers, and other partners to ensure alignment with marketing goals and objectives. Provide direction, feedback, and guidance as needed.
• Stay Current with Marketing Trends: Stay on top of industry trends, emerging technologies, and best practices in inbound marketing to maintain a competitive edge.

Requirements:

• 3-5 years of experience marketing in tech, with a proven track record of driving measurable results. Experience working in a fast-paced SaaS startup (big plus).
• Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights to optimize marketing performance.
• A creative mindset with the ability to develop innovative marketing strategies.
• Experience managing paid advertising campaigns – end-to-end across various platforms, with a focus on ROI-driven optimization. Proven experience with LinkedIn and Google Ads campaigns- a must.
• Moderate proficiency in SEO best practices, keyword research, and website optimization techniques to improve organic search visibility.
• Excellent written and verbal communication skills in English, with the ability to effectively convey ideas and collaborate with internal teams.
• Ability to thrive in a fast-paced, dynamic startup environment with a willingness to take on new challenges and adapt to changing priorities

What we offer:

• A unique opportunity to play an essential role in driving significant growth.
• A dynamic early-stage startup environment.
• An opportunity to work closely with the founding team.
• A super innovative flexible and hybrid working environment.