Creative Manager

About us

Uplifted is the go-to platform for high-performing, on-brand video ads created at scale.

We are committed to driving continuous growth by leveraging both human creativity and AI, significantly enhancing content output, ad performance, and customer lifetime value.

Our end-to-end solution automates customer video creation and moderation, streamlines editing, and furnishes powerful video management and collaboration tools.

We are an early-stage startup (we came out of stealth mode in 2023) with a super strong product-market fit, working with customers like Fiverr, Overwolf, Playstudios, and Next Insurance, just to name a few.

Responsibilities

• Lead and inspire the creative team to develop innovative and impactful video content that aligns with each brand’s goals and trends.
• Monitor and analyze the performance of video ads, focusing on metrics such as CR, ROAS, and other relevant KPIs to continuously optimize creative strategies and achieve business objectives.
• Conduct market research and stay updated on the latest industry trends, applying these insights to steer the creative direction of video ad campaigns on platforms including Facebook/Meta, Instagram, YouTube, TikTok, and Snapchat, among others.
• Collaborate with the product management team, contributing creative strategy insights to enhance features related to video quality and performance.
• Serve as the primary creative contact for our clients, effectively communicating and understanding their creative vision, while ensuring their goals are met.
• Function as the authoritative figure for video editors, guiding the editing process and holding the final approval on editing decisions to ensure alignment with brand and campaign goals.

Qualifications

• A minimum of 2 years of proven experience as a Creative Manager, Creative Strategist, or similar role, with a specific focus on video ads.
• Fluent in English, both written and oral
• Strong understanding of marketing principles in paid social marketing on platforms like Facebook/Meta, Instagram, YouTube, TikTok, and Snapchat, alongside expertise in analyzing performance metrics on these platforms' ad managers.
• Excellent communication skills, with the ability to manage client relationships effectively.
• A proactive learner, willing and able to quickly learn and understand new technologies.
• Excellent teamwork skills and openness to feedback and collaboration.

Preferred Qualifications

• Bachelor's degree in marketing, communications, advertising, or a related field
• Experience working with gaming and e-commerce companies