Marketing Manager

Marketing Manager

We are looking for an experienced and results-oriented Marketing manager to join us.

As a Marketing manager, you should demonstrate high professional and interpersonal skills, and always strive for excellence.

You will own and lead and execute the marketing-related processes and online traffic campaigns starting from the planning phase, through product, industry and competitors research, all to way to a successful implementation via inbound and outbound marketing campaigns.

In this role you will report directly to the VP Marketing and collaborate with other departments - Product, Sales, Customer Success, etc.

The ideal candidate will robust, hands-on campaign management experience as well as willingness and openness to take active part and lead other marketing-related projects (events, marketing materials, PR, SEO, etc).

How your day to day as Marketing manager will look like?

• Plan and execute highly effective campaigns in various digital marketing channels: Google Ads, Microsoft Ads, LinkedIn, Facebook. Tapping into additional relevant channels such as G2, Capterra, ect
• You will develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation.
• Promote via the website and inbound email campaigns Product releases, events invites, webinars, articles, etc.
• Work with 3rd party partners, creating collaborations for content, new channels, relevant brand exposure, ect
• Data-Driven Approach: Strong analytical skills, with the ability to translate marketing metrics into actionable insights and strategies.
• Use data and analytics to continuously evaluate the performance and ROI of programs, adjusting strategy and tactics as needed to optimize spend
• Work closely with a team of designers and front end developers to assist with marketing assets and website management.
• Assist with events- related operational efforts (Marketing-operations related tasks)

Requirements:

• At least 3 years experience in a marketing role, 2+ years in a SaaS B2B company a must
• Campaign management Proficiency: , 2+ years HANDS ON experience in running traffic campaigns with platforms such as Google, MicrosoftAds, Linkedin – must.
• Previous experience in iGaming / Forex verticals – an advantage
• SEO best practices familiarity – an advantage
• High level of English – speaking and writing – a must
• Effective organizational skills with an ability to manage multiple projects in a fast-paced environment
• Proven experience in identifying target audiences and in creatively executing cross-channels marketing campaigns that engage, educate and motivate
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• In-depth familiarity with marketing automation and CRM tools, particularly Hubspot – an advantage
• Independent and reliable, “can-do” self-starter. Strong sense of accountability and ownership.