Product Marketing Manager

About Sodot

Sodot provides a powerful key management infrastructure solution, based on MPC (Multi-party computation) technology, that enables crypto custody and wallet providers to securely and seamlessly generate and manage private keys while staying in full operational control. 

Sodot is a growing B2B Startup, post-seed round, based in Tel Aviv. We are looking to expand our team with exceptional individuals who want to take part in shaping both our product and our company's culture.

Role Overview

As the Product Marketing Manager, you’ll have a key role in shaping Sodot’s marketing strategy and be responsible for the company’s messaging, driving brand awareness, own content creation and marketing collateral for existing and new products. You will be working closely and reporting directly to the CEO. 

The ideal candidate will have a background in B2B product marketing, with strong marketing principles and know-how, hungry and motivated, with a hands-on attitude and desire to take on a first marketing role in a growing startup. We are open to remote work but prefer office/hybrid. 

What You’ll Do

1. Help build and execute the marketing strategies of Sodot.
2. Content creation and brand messaging: Developing and managing the creation of content that resonates with target audiences and clearly communicates our product philosophy and unique selling propositions across different platforms. Mainly Linkedin, Twitter and the company’s newsletter.  
3. Sales and marketing material development: Creating sales and marketing materials like pitch decks, 1 pager, product demos, and case studies that are tailored to assist the selling process. 
4. Plan and execute multi-channel marketing campaigns, leveraging a mix of online and offline channels to reach and engage target audiences.
5. Drive product launches from planning to execution, coordinating with internal teams and 
6. external partners to ensure successful go-to-market strategies.

What You Need To Bring 

1. Background in product marketing roles within B2B technology startups. Preferably in Web3, Cybersecurity, or Fintech.
2. Strong understanding of B2B marketing principles, strategies, and tactics. 
3. Capacity to break down complex concepts so that they’re simple, clear, and human. 
4. Excellent written and verbal communication skills (English), with the ability to distill complex concepts into clear and compelling messaging.
5. A hands-on attitude and the ability to self-manage and get things done