Product Marketing Manager (all genders)

BE ONE STEP AHEAD: Help us make the internet a safer place! A multi-billion IT security market, and Link11 is in the middle of it! There could be over 50 million DDoS attacks worldwide this year; the trend and tension are rising. With this in mind, we protect numerous well-known customers worldwide with our cloud-based, automated and patented DDoS protection solution. With this, we secure IT networks and critical applications so companies can continue to pursue their digital strategy without suffering outages. Speed and precision are crucial. In this, we are ahead of the game because we are a specialized European IT security provider in the field of protecting web servers and infrastructures from cyber attacks Almost 100 employees work across our international locations - Frankfurt, Tel Aviv and Vancouver - some 100% remotely. Shape our digital future with Link11 in Frankfurt am Main, Tel Aviv, Vancouver or remotely.

We love what we do and live our mission. That's exactly what we want to inspire you with. Come on board and join the Link11 team: With you, we want to help our customers succeed in the digital world of the future!

Your future challenges: As a Product Marketing Manager, you will be responsible for developing and executing strategic marketing plans that drive awareness, engagement, and adoption of our cybersecurity products. You will collaborate with cross-functional teams, including product management, sales, and customer success, to ensure our products are effectively positioned in the market. The ideal candidate has a strong understanding of B2B SaaS and cybersecurity, with a proven track record of creating compelling marketing campaigns that resonate with technical and business audiences.

Key Responsibilities:

• Product Positioning and Messaging: Develop and refine product positioning, messaging, and value propositions that differentiate our products in the market. Ensure consistency with our brand values and positioning across all marketing and communication channels.
• Market Research and Competitive Analysis: Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation. Keep up to date with industry developments and share insights with the team.
• Participation in Product Management Sprints: Engage in product management sprints to ensure alignment between marketing, product development, and customer needs. Provide marketing insights and contribute to product roadmap discussions.
• Content Development: Create high-quality marketing content, including website product pages, case studies, whitepapers, blog posts, presentations, and sales collateral. Collaborate with content writers, designers, and other stakeholders to ensure content accuracy and relevance.
• Sales Enablement: Develop sales training materials and resources to support the sales team in effectively communicating product value to customers. Conduct product training sessions and assist in the development of sales scripts and presentations.
• Product Launches and Campaigns: Lead product launches and marketing campaigns from concept to execution. Work with internal teams and external partners to coordinate launch activities, press releases, events, and webinars/podcasts.
• Customer Advocacy and Engagement: Build relationships with key customers to gather feedback and develop customer success stories. Identify and leverage customer advocates to enhance marketing efforts.
• Metrics and Reporting: Monitor and analyze key marketing metrics to measure the effectiveness of campaigns and initiatives. Provide regular reports to stakeholders with recommendations for improvement.
  
  

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 3+ years of experience in product marketing, preferably in a B2B SaaS or cybersecurity context.
• Strong understanding of cybersecurity concepts, technologies, and market trends.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging for technical and non-technical audiences.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Strong project management skills and the ability to work on multiple projects simultaneously.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Detail-oriented, with a strategic mindset and a passion for innovation.
• English native or C2 language level. German or Hebrew language is a plus.
  
  

• We live our startup mentality at heart. The professional framework gives us the growth and stability of Link11- founded in 2005. We are still strong today working alongside the founders and the management team.
• We are full of energy, have short decision-making paths and bring changes directly on the way.
• We live a positive, interactive and appreciative working atmosphere in which all employees can contribute.
• We encourage the further development of our employees.
• We are willing to leave our comfort zone for innovation and improvement because we want to be the best in the market.
• We have received several awards for our forward-looking solutions.
  
  

• Become part of a highly motivated team in which we treat each other with respect.
• Meet your colleagues at eye level. We are all equal and without barriers.
• Live and develop your strengths in a friendly atmosphere.
• Organise yourself in a flexible working model, because you are more than just your job.
• Lead us to success with your skills.
• Community is the trump card: team events, sundowners, after work parties bring us together (also internationally).
• Taking care of our team doesn't end at the coffee machine or a filled fruit basket!
• Look forward to interesting benefits such as fitness, JobBike, support for daycare fees and much more. We are cooperation partners of national and international associations and authorities.