Digital Campaign Specialist- 2827

The Paid Media Analyst is responsible for implementing paid acquisition strategies, and can quickly understand, manage, and support initiatives that will contribute to the goals and success of campaigns.

This include generating online sales reports, analyzing trends in customer purchases, and evaluating changes in the online retail market. You

Tasks & Responsibilities

 Manage the company’s pay per click campaigns under the direction of the Performance

Manager.

 Undertake required analysis and A/b testing to identify relevant and strong keyword searches to

optimize campaign success.

 Creating targeted campaigns for each market and testing landing pages.

 Maintain and monitor keyword bids, account daily and monthly budget caps, impression share,

quality score and other important account metrics.

 Ensure campaigns optimization to bring highly targeted traffic to our online stores.

 Provide regular reports on performance metrics and market related insights. Provide market related insights and recommendations, and execute strategies for keyword opportunities.

 Keep pace with search engine and social media industry trends and developments.

 Analyze, monitor and report on ROI for all PPC campaigns to the Performance Manager.

Skills & Abilities

 2-4 years' experience in managing and creating PPC campaigns.

 Experience using the Keyword Planner Tool, or other keyword research tools

 Professional Google Ads experience (preferred)

 Google Ads Certification (preferred)

 Experienced in managing campaigns on TikTok

 Knowledge of account KPI selection, measurement and reporting.

 Bing and Facebook paid advertising experience (preferred)

 Ability to manipulate large Google Ads data sets in Excel with vlookup and preferably VBA

 Analytical expert with a head for numbers who isn't afraid to dive into data to uncover insights

 Goal-oriented approach and ability to work independently

Preferred background:

- Performance agency (that preforms internationally in different markets)

- PPC for a global D2C brand.

- Beauty/luxury background preferred.