Director of Product Marketing

Zoomin, based in Tel Aviv, New York, backed by top investors including General Atlantic, Bessemer, Salesforce Ventures, and Viola Growth, is the leading knowledge orchestration platform, empowering enterprise customers to independently use products to their greatest potential. Zoomin delivers the most relevant, personalized product answers to each user, wherever they need it, within an intuitive, self-service experience. This radically improved product content experience deepens product usage prevents frustration-driven churn and reduces burden on support. Using proprietary analytics, Zoomin provides actionable insights that guide decision-making across the enterprise.

What will you do?

• Decide on the product's positioning and messaging, launching the product, and work closely with the CSM and the Salesmanship on the GTM plan.
• Drive the demand and usage of the product.
• Own the story for your product: define buyer personas and clearly identify what the product does, why it matters, and how it can specifically help our customers.
• Collaborate with product teams to understand product features, benefits, and positioning.
• Develop effective product messaging and positioning for various target audiences.
• Create marketing campaigns to promote new products or features, aligning with overall business objectives.
• Develop and execute strategies to engage and retain existing customers.
• Utilize data and customer insights to create targeted marketing campaigns.
• Foster customer loyalty through personalized communication and customer-centric initiatives.
• Manage and facilitate the creation of customer testimonials and case studies:
• Collaborate with satisfied customers to capture and showcase their success stories.
• Work closely with the content team to ensure the development of compelling case studies and testimonials.

What do you need? / Requirements:

• 3+ years of product marketing experience, ideally in the software development industry, CommTech experience - big advantage!
• Proven experience working with SaaS B2B products and targeting documentation/Support/CS audience.
• A storyteller that knows how to tell a rounded story: from features, capabilities to value and impact.
• Proven experience in marketing technical solutions, ideally with analytical tools
• A background in working with globally dispersed teams
• Passionate about data and the products you've supported
• Understand the challenges of a fast-paced environment, and be able to adjust to change
• Self-starter who has a track record of stepping up and taking ownership of a project
• Work in a hybrid work environment with expectations that the individual will be in the office a minimum of 4 days a week at our TLV office.

"Zoomin is an equal opportunity employer. Consistent with our mission of serving a diverse and global audience, we value a diverse workforce and inclusive culture which reflects that. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status."