Product Marketing Manager

About the role:

Lumenis is a fast-growing, global leader in energy-based solutions for Aesthetics and Eye-Care. We are based in Yokneam, Israel (with offices also in Tel-Aviv) with a strong business performance worldwide.

Lumenis is looking for a Product Marketing Manager for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Marketing Manager will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product marketing aspects of the products.

Key responsibilities:

• and leads all product aspects relating to the assigned products, from product inception to launch and throughout the lifecycle of the product
• the product requirements based on customer and patient insights, needs and business aspects and follow them throughout the product development process
• the product value proposition and associated claims. Develops the product marketing toolkit including educational, sales and marketing tools
• business intelligence, market & competitive analysis and translate them into actionable business goals
• global go-to-market strategies in collaboration with regional teams (segmentation, targeting, positioning, pricing) to drive market share and profitable growth
• cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field
• the assigned products’ activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements
• an active part in the strategy and roadmap discussions of new product introductions
• the Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community as a whole

Requirement:

Degree in Life Sciences, Engineering, Marketing, Business Administration

MBA from a leading institution - advantage

3+ years of hands-on experience in product marketing and product development – a must; preferably in the field of medical devices and/or biotech

Healthcare product/industry/technical acumen - advantage

• to quickly dive into the technological details of the product
• analytical and problem solving skills (proficiency in excel is a must)
• communication and presentation skills and ability to influence and motivate others in a cross functional organization
• to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment
• and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solutions
• ability to work globally; willingness to travel internationally (~20% of time on avg.)
• English level - solid spoken and written skills