User Acquisition Specialist

ONE ZERO is looking for a Digital Marketing Manager to drive strategy and execution for impactful campaigns across multiple platforms. This role will focus on boosting brand awareness, lead generation, and funnel optimization using data, A/B testing, and teamwork. The ideal candidate will be analytical, trend-aware, and dedicated to continuous innovation in digital marketing.

Responsibilities:

• Plan, execute, and refine the performance of large-scale display, content, and video campaigns across DSPs, YouTube, Taboola, and other platforms
• Develop and implement comprehensive short- and long-term marketing strategies to boost brand awareness, lead generation, and pipeline growth
• Conduct ongoing A/B testing and performance analysis to enhance campaign effectiveness and return on investment (ROI)
• Evaluate paid acquisition opportunities and initiate pilot programs to explore new channels
• Employ an analytical approach, utilizing data-driven decisions based on key performance metrics for awareness and consideration
• Keep abreast of industry trends, best practices, and changes in algorithms to maximize the efficacy of PPC campaigns
• Collaborate with internal marketing, product, design and creative teams to align PPC initiatives with overall business objectives
• Identify opportunities for expansion and optimization, such as targeting new audiences, or ad formats, to drive continuous growth and improvement
• Ensure a thorough understanding of the customer marketing funnel and the intricacies of both traditional and online marketing landscapes to inform strategy development and campaign execution
• Oversee the development and implementation of A/B testing methodologies aimed at optimizing landing page conversion rates

Requirements:

• A minimum of 3 years' experience in managing PPC campaigns, with a proven ability to drive results and meet or exceed KPIs
• At least one year’s experience in Conversion Rate Optimization (CRO)
• In-depth knowledge of PPC platforms, including Google Ads, DV360, Taboola, and social media advertising (e.g., Facebook Ads, Tiktok Ads)
• Proficient in Google Analytics 4 (GA4) for tracking campaign performance and extracting actionable insights
• Previous experience in Fintech B2C companies is considered a plus
• Strong analytical skills and attention to detail, with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Creative thinking and problem-solving abilities to identify innovative strategies and solutions
• Capable of excelling in a fast-paced, deadline-oriented environment while juggling multiple projects