Marketing Manager - Temporary

[Maternity Leave with the option to extend according to the organization's needs and performance

Darrow is a fast-growing LegalTech startup revolutionizing the justice system, and we are looking for an exceptionally creative, talented, and passionate Content Marketing Manager to help bring our vision of “Frictionless Justice” to life.

Founded in 2020, Darrow was born with a key mission: uncover legal wrongdoings and secure justice for impacted parties. Using cutting-edge generative AI, our leading Justice Intelligence Platform detects egregious violations across legal domains, such as privacy and data breach, consumer protection, securities and financial fraud, environmental justice, and employment law.

As Marketing Manager, you will play a pivotal role in driving Darrow’s brand awareness, engaging and nurturing our target audience, and ultimately generating qualified leads to support our ambitious revenue targets.

Key Responsibilities

• Oversee the full scope of Darrow’s marketing activities, including content marketing, product marketing, growth marketing, and media relations
• Manage a lean team of marketers, vendors and freelancers providing ongoing feedback, guidance, direction, and supervision
• Develop and execute integrated marketing campaigns that drive measurable results and help the company achieve its business objectives
• Working closely with sales team and other stakeholders to implement effective lead nurturing processes
• Analyze and track marketing performance metrics to ensure the team is meeting its targets, reporting to stakeholders at regular intervals

Requirements

• 3-5 years experience in a managerial marketing role at a B2B tech company
• Full-stack marketer with an understanding of various marketing disciplines, including content marketing, growth marketing, product marketing, and media relations
• Exceptional communication skills, with a demonstrated ability to distill complex information into clear and compelling materials that convert
• Strong analytics skills and proficiency in leveraging marketing analytics tools to track performance and inform decision-making (i.e.: Google Analytics, HubSpot)
• Excellent project management skills with a demonstrated ability to work cross-functionally and manage multiple projects simultaneously
• Demonstrates a growth mindset, resourcefulness, and an entrepreneurial spirit, with a proven ability to get things done from start to finish
• Native-level English