Online Campaign Manager

Position Description: Digital Sales Boost Specialist

We're seeking a skilled professional to take on the role of Digital Sales Boost Specialist. In this capacity, you'll be tasked with orchestrating and refining paid promotional strategies aimed at elevating online revenue and transactions.

Your mandate encompasses a profound comprehension of online market trends, digital consumer habits, and adept utilization of digital advertising resources to propel transactions on e-commerce platforms.

Primary Duties:

Digital Sales Strategy:

Craft and execute potent PPC initiatives to heighten paid traffic and revenue streams across a spectrum of digital platforms including Google Ads, Bing, social media, and others.

Devising campaigns synchronized with e-commerce sales cycles, promotional agendas, and stock levels.

Performance Enhancement:

Regularly scrutinize campaign performance metrics to fine-tune bidding strategies, regulate ad expenditure, and refine targeting methods, all geared towards bolstering ROI and conversion rates.

Deploy A/B and multivariate testing methodologies on ad content, landing pages, and promotional offerings to optimize impact.

Budget Oversight:

Efficiently allocate and supervise e-commerce advertising funds to ensure judicious utilization across diverse channels.

Proactively predict monthly expenditure and forecast ROI for e-commerce promotional endeavors.

Collaboration and Reporting:

Forge close partnerships with e-commerce teams to synchronize campaign agendas with online retailing tactics and stockpile management.

Prepare and deliver comprehensive reports on campaign efficacy, insights gleaned, and key takeaways for senior management and pertinent stakeholders.

Market Insight and Consumer Analysis:

Keep abreast of e-commerce trends and consumer behavior dynamics, employing gleaned insights and industry best practices to augment campaign efficacy and consumer engagement.

Essential Skills and Qualifications:

Demonstrated prowess in orchestrating PPC and display advertising campaigns, with a pronounced emphasis on e-commerce realms.

Proficiency in e-commerce analytics tools like Google Analytics, Triple Whale, Shopify, and platform-specific analytics.

Superlative analytical acumen with a penchant for data-driven decision-making.

Track record in budget administration and comprehensive reporting.

Exemplary communication skills, coupled with adeptness in cross-functional collaboration.