Product Marketing

Othentic Stack (by Othentic Labs) is a self-deploy infrastructure to spin up distributed systems with shared security.

Backed by top-tier crypto VCs, Othentic is on a mission to facilitate the creation of novel distributed services.

We're seeking a skilled and entrepreneurial Product Marketing to expand the network of developers and teams contributing to Othentic ecosystem.

You will collaborate closely with Product, Engineering, Growth, and Developer Relations teams to shape and implement effective go-to-market strategies.

Your role involves enhancing the developer experiences through compelling content, managing product story and positioning, overseeing new product launches, and facilitating discovery and adoption of new features for developers building on EigenLayer / Babylon.

Responsibilities:

• Develop, execute, and own integrated marketing campaigns across various channels, including digital, social media, events, and content marketing.
• Collaborate with cross-functional teams to create compelling messaging and content that effectively communicates Othentic value proposition.
• Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules.
• Collaborate closely with Product and Developer Relations teams to amplify Othentic’s visibility among developer ecosystems to grow the community of builders.
• Coordinate across various aspects of Growth — including brand design, communications, events, social media, content marketing, ecosystem marketing, education, and more.
• Lead, organize, and execute product launches and initiatives.
• Conduct user, developer, and market research.

Qualifications:

• +4 experience in product marketing with cross-functional experience.
• +2 experience in the crypto and blockchain space.
• Experience in growing developer ecosystems.
• Experience developing and executing GTM strategies, creating high-impact growth marketing campaigns for technical audiences.
• Familiar with various product marketing techniques.
• Prior expertise in creating engaging developer-centric content focused on product and technical features.
• Strong communication skills in English and proven ability to efficiently work with remote teams.

Ideally, you:

• Keep tabs on the Ethereum landscape, crypto/blockchain/web3 trends, and industry developments.
• Learn about technical concepts and turn them into powerful campaigns that attract, convert, and retain developers.
• Conduct, interpret, and present qualitative and quantitative feedback and research.

Please apply here and/or send your CVs or any inquiries to [email protected]