Marketing Content Manager

Overview

*** This is an NBN Connect post on behalf of another organization.***

Responsibilities:

• Write landing page content, ad copies, articles, overlays, eye-catching headlines, interactive quizzes, and new features on different sites.
• Develop and execute an innovative social media strategy, driving true business impact.
• Optimize copy, articles, and quizzes to maximize performance and effectiveness.
• Track and follow user behavior and content metrics to identify optimization opportunities.
• Ideate, launch, track, and iterate content A/B tests to boost site performance.
• Collaborate closely with campaign managers, product managers, and designers to create engaging user experiences
• Define a clear content strategy to exceed the unit’s targets.

Requirements:

• Native-level English is a must.
• Experience creating engaging content in various formats – written, visual, video, etc.
• 2+ years of experience working in content marketing/writing and/or editing.
• Strong understanding of social media platforms, trends, and best practices.
• Creative mindset with an ability to generate innovative content ideas.
• Ability to manage time and prioritize tasks in a dynamic environment.
• Ability to seamlessly work in a team with multiple stakeholders
• Familiarity with online content KPIs.
• Experience working with a CMS is an advantage.
• Experience working with GenAI is an advantage.
• Experience managing content A/B tests is an advantage.
• Experience optimizing online content based on data is an advantage.