Senior Product Marketing Manager

About Lili

Fintech companies are reshaping banking, accounting, payments, and financial services globally. For business owners in the USA, Lili is at the forefront of this transformation. If you’re a Lili customer, Lili represents a cutting edge, trusted financial platform, offering business tools that were never accessible to you before and push you towards success and self realization. If you’re a Lili employee, you’re at the heart of a workplace that’s all about making a real difference, where the most advanced technologies meet a community of people who are the best in what they do, and in who they are.

Lili is seeking a Senior Product Marketing Manager to join our fast-growing Growth team

As a Senior Product Marketing Manager, you will play a vital role in driving Lili’s growth, with an impactful contribution to all its key business objectives. Through hands-on collaboration with cross-functional teams, you will ensure seamless product launches, drive awareness and engagement of the company's technology, and strengthen the customers’ brand affinity.

In this role, you will:

• Product Content Creation - Tell the Lili product story through emails, website materials, in-product copy, webinar presentations and video scripts. Understand the competitive landscape, stay informed about industry trends and correctly position the product marketing activities.
• Brand Content Creation - Tell the Lili brand story through emails, website materials, blogs and webinar presentations. Create compelling messaging and positioning that resonates with target audiences and differentiates our brand from competitors.
• Website Management - Support the website's visibility, along with managing and refreshing the content regularly to keep the website engaging and up-to-date. This involves a basic understanding of SEO principles.
• Partnerships Campaigns - Orchestrating initiatives with selective partnerships, crafting unified messaging that showcases our brand through third-party assets.

Requirements

• Excellent writing, storytelling, and presentation skills
• 4+ years in product marketing
• Demonstrated experience in content creation, including email marketing, website and in-app content
• User experience (UX) orientation and a strong understanding of product dynamics and customer lifecycle
• Passion - you’re really into content creation.
• Independence - you’re expected to take things from A to Z. The more you’ll take, the more you’ll own.
• Accountability - you stand behind everything you do and understand the vitality of your position.
• Diversity - you’re both creative and technical in your writing.