EMEA Integrated Marketing Lead - Security + Halo

The Central Marketing Organisation is the core marketing field organisation that supports landing of marketing strategy, plan and activities for our customers across the commercial business in Microsoft.

Responsibilities

Integrated Marketing Planning and Execution

• Drives plans and strategies for EMEA integrated marketing plans aligned to targeted business outcomes within the ENTERPRISE/SMC segments and, vertically, across Security + Halo solution areas.
• Partners with EMEA teams including go to market leaders, Sales, Communications, Finance, and Business Operations to establish the appropriate marketing plan. Ensures local marketing plan leverages Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive ENTERPRISE/SMC business priorities (e.g., customer adds, lead generation) via local marketing engines (e.g., digital, social, email, events). Aligns Security + Halo marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics. Collaborates with GDC team and area stakeholders to align Marketing plans to GDC strategy, capabilities, and engines. Gathers and shares back internal and external feedback about the quality of the plan.
• Delivers and optimizes Security + Halo marketing plan based on insights and local market knowledge. Interprets and provides recommendations for reports and analyses of customer metrics for their impact on the local market. Leverages corporate customer targeting, segmentation tools and various metrics to provide recommendations to continually update and improve on customer experiences (e.g., optimize segments, spend, performance, improve digital channels). Aligns digital engine plan with critical company focuses such as privacy, accessibility, and compliance. Lands local events and campaigns that are aligned to the global-event framework, leveraging appropriate target lists and digital tools.
• Works with Experiential EMEA team to land key scale solution focused events gaining scale and consistency for customers
• Marketing Plan: Creates marketing plan in partnership with regional GTM solution area leader and segment leaders across EMEA.
• Marketing budget: Prioritises Marketing budget utilization and performance for the CSA, across CMO, Partner GTM and Sales, in partnership with GTM team. Ensure investment of net new dollars leveraged for best business impact across EMEA.
• Ensures fully aligned Marketing plans: Taking into account social strategy, paid media, campaigns and content, relevant channels for events, thought leadership creation and ability to meet needs of all segments across the business (Enterprise, SMC, SMB). Work with Digital lead, experiential lead and CMO'S in areas for alignment.
• Regional at scale: Works with Experiential EMEA team to land key scale solution focused events gaining scale and consistency for customers
  
  

This is an EMEA wide role, and can be based in any EMEA location, If you are already based in EMEA region and are successful, you will be based from your current location.

Connected Sales & Marketing

• Generate and report on Signals:  Enable sales organisation at scale across EMEA to leverage Marketing signals and MEI data to support pipeline generation
• Design and Create connected customer journey across CSAs and for specific solution area, incorporating post-sales programs for a comprehensive Marketing + Sales view. 
• Provide solution specific data analysis and insights to solution area GTM Leaders, and segment stakeholders at EMEA level aligned with their business priorities to drive more strategic conversations and less tactical discussions, including contact analysis by customer role type and ABM influenced pipeline insights.
• Integration and representation of CMO performance in CSA MBRs to Corp from EMEA Level. Ensure understanding of key trends across the region and impact analysis of same, aswell as correction of error recommendations and changes to strategy as required.
• Quarterly CSA reviews to provide look forward view aligned with campaign lock timelines. Accountable for EMEA Level feedback to Corp by Solution Area.
  
  

Measurement

• Analyzes marketing performance and marketing spend reports, to identify and share insights that may affect marketing and business-planning decision making through a regular rhythm of business (ROB) of reporting and business review meetings. Provides data-driven insights leveraging available Global Demand Center (GDC) tools and dashboards to optimize marketing strategy and delivery. Takes action based on insights from corporate data, with guidance as needed. Connects data insights with deep knowledge of local market trends. Promotes local adoption and usage of global available tools. Incorporates inclusive marketing and accessibility principles, best practices, and tools in the execution of marketing initiatives. Partners with the GDC team to create and improve tools if additional needs are uncovered.
  
  

Marketing Operations Excellence

• Drives the Rhythm of Connection (RoC) with local stakeholders to ensure alignment and adoption of Global Demand Center (GDC) strategies and messaging. Maintains and reviews marketing-related spending against planned estimates. Reviews any marketing budget or spend management governance. Ensures event or campaign delivery is consistent with marketing plan and is progressing appropriately. Reviews marketing activities and local website properties for any gaps with global guidance and compliance standards (e.g., accessibility, privacy, security, area company brand) as well as local compliance standards. Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools via MSC (Marketing Service Central) in partnership with Global Demand Center (GDC) stakeholders. Contributes to the development of strategic responses to specific market strengths, weaknesses, opportunities, threats, and/or trends.
• Creates a productive feedback loop with campaign leads at Corp (GDC / PMG) to ensure plans reflect implementation of connected customer journeys and data driven decision making.
• Increases participation and engagement of CMO teams in the campaign planning process, and improves alignment between field priorities and marketing initiatives.
• Participates in CMO + GPS alignment to align on key priorities and strategic decisions, improved efficiency and effectiveness of campaign planning and execution, and positive feedback on the level of cross-functional collaboration.
• Ensures full budget spend for solution area across EMEA and make changes as needed for full spend usage across markets (manage underspend / overspend for the solution area)
  
  

Other

• Embody our culture and values
  
  

Qualifications

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience.
• 3+ years experience in driving solution-aligned marketing program or campaigns.
• OR equivalent experience.
  
  

Additional Or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
• 5+ years experience in driving solution-aligned marketing program or campaigns.
  
  

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.