CRM and Retention Manager

Yango Deli is a rapidly growing fast grocery delivery service in Israel. With our innovative technology, we're revolutionizing how people buy groceries: from a super-convenient application to a wide assortment of fresh products stored in local logistics warehouses, to the quick processing of orders and allocation of one of our couriers to deliver exactly what you need to your door within half an hour. We're challenging the traditional way of grocery shopping, making it faster, easier, and more convenient.

Yango Deli isn't just an online supermarket; it's a super supermarket!

At Yango Deli, we're a team of super people: driven by growth, pushing boundaries, and creating innovations to make people's lives easier.

We're seeking a skilled CRM and Retention Manager to join our team. In this role, you'll oversee the company's CRM system and develop, manage, and optimize customer experiences using automation tools. You'll conduct a thorough analysis of customer data to identify trends, continuously develop and test new hypotheses for optimizing the customer journey, and evaluate the results of experiments. This position requires a high level of cross-functional collaboration with commercial, product, and analytical teams.

The ideal candidate possesses a natural curiosity to understand people's behaviours, a love for numbers and data-driven decision-making, and proven experience in impacting the customer lifecycle within a product or service.

Key responsibilities:

• Analysis: Conduct in-depth analysis of user metrics to identify trends in user behaviour and formulate hypotheses for optimizing them to drive business growth.
• Communication management: Organize and oversee the brand's CRM communication channels, including email, push notifications, and SMS, to ensure consistent and engaging customer experiences.
• Segmentation: Utilize user data to develop personalized and targeted strategies aimed at maximizing user lifetime value.
• Promo management: Utilize customer data insights to implement effective promotions that maximize targeted user metrics within budget constraints.
• Testing: Implement a continuous "test and learn" approach by conducting experiments using promotion and CRM mechanisms.
• Collaboration: Collaborate closely with product, commerce, customer service, and analytics teams to ensure support and alignment across CRM initiatives.
• Analytics: Monitor and analyze key performance metrics to evaluate the effectiveness of CRM initiatives and identify areas for improvement.
• Management: Manage budget expenditures to ensure positive ROI on CRM activities.

We are looking for someone who has:

• Proven experience (5+ years) in the area of CRM and promo management, preferably in the e-commerce industry.
• Experience in statistical analysis, A/B testing, and reporting methodologies to assess campaign effectiveness and inform strategic decision-making. Experience in marketing of mobile application-based services (would be a plus).
• Results-oriented focus on driving measurable business impact.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Great communication skills, being able to collaborate effectively across teams.
• Fluent English and Hebrew.

What’s in it for you:

• To work in a Marketing team of the most innovative and fastest-growing retail company in the Israeli market.
• To make a significant impact on the growth and success of Yango Deli.
• The work environment that values innovation and progression.
• Salary and benefits package.
• Professional and career growth within the company.