Marketing Coordinator

Who is PMI?

Established in 1995, PMI Kids World is a leading gaming-sector toy manufacturer focused on licensing consumer products in over 130 countries. PMI Kids’ World gives licensed intellectual properties (IPs) a vibrant existence by

creating high-quality, innovative, affordable toys and collectibles. We’re here to bring the mega children’s brands and the coolest lines to kids worldwide. Our lineup includes esteemed names like Stumble Guys, Sonic Prime, Pudgy

Penguins, Brawl Stars, and many others. Rooted in our purpose is the aspiration to ensure that every child can partake in the delight of play, irrespective of their circumstances.

Job Description:

•  Collaborate with marketing and other professionals to increase brand awareness and marketing efforts.      
• Plan and execute initiatives to reach the target audience through appropriate channels (Meta, YouTube, etc).
• Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.   
• Support the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Create and maintain a research database by identifying and assembling marketing information.
• Craft compelling product copy that effectively communicates our products' unique features, benefits, and value proposition. 
• Daily communications and marketing approvals with licensors, customers, and other third parties. 
• Undertake individual tasks of a marketing plan as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 1-3 years of experience in marketing, focusing on campaign development and execution.
• Strong analytical skills and proficiency in data analytics tools.
• Creative thinking and problem-solving abilities.
• Ability to work effectively in a fast-paced and dynamic environment.
• Strong attention to detail and organizational skills.
• Proficiency in digital marketing tools and platforms.
• Native or near-native English with excellent verbal and written communication skill.