Senior Product Marketing Manager

Description

As monday.com transitions into a multi-product company, our workOS products share more than just a common code - our powerful flagship platform and the same unique, foundational benefits and building blocks.

We are seeking a talented and experienced senior product marketer to spearhead the platform’s product marketing strategy and execution. In this role, you will collaborate cross-functionally to understand customer needs, conduct market research, and develop compelling messaging and marketing materials for our varied platform offerings.

About The Role

• Develop and maintain a positioning and messaging framework for monday.com's platform based on its unique benefits and value proposition.
• Conduct research on buyer and user personas, competitors, and the market landscape to inform platform marketing strategies.
• Create impactful messaging, enablement materials, and in-context user journeys to package and highlight the capabilities of monday.com's platform.
• Position and package cross-platform capabilities that can be purchased for an additional cost (i.e. “add-ons”) and “bundles” comprised of multiple monday.com products
• Work closely with the product team and client-facing teams to research our customer needs around cross-product collaboration - and develop corresponding capabilities and narratives
• Refine our go-to-market strategy and feature release process across our robust marketing department and various channels (acquisition, events, community, social, etc.)
• Develop briefs and create marketing materials, sales collateral, and webpages that showcase key capabilities and values to engage customers, analysts, investors, and other stakeholders.
  
  

• Minimum of 3 years of experience in a product marketing role.
• Experience in both B2B and B2C product marketing preferred.
• Strong ability to synthesize complex product capabilities into clear value propositions and compelling messaging.
• Proven track record of managing complex product launches and Go-to-Market processes in a holistic manner
• Experience in creating briefs and collaborating with content writers and designers to create webpages, sales collateral, and marketing assets.
• Experience in optimizing and growing sales and customer funnels within a SaaS company.
• Strategic thinker with robust analytical skills and a results-driven mindset.
• Proactive and entrepreneurial approach with a can-do attitude.
• Excellent interpersonal, communication, and cross-group collaboration skills.