Head of Loyalty and CRM

MAËLYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MAËLYS is on track to become one of the biggest body care brands in the world.

We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe?

We are looking for a talented individual who will manage, develop and optimize the CRM and Loyalty experiences through the use of various automation tools and platforms. Analyze customer data to identify trends, measure campaign performance, and optimize customer journeys.

Collaborate closely with other departments and executives to deliver an exceptional customer experience.

It’s going to work for you too…

By using innovative marketing automation tools, you’ll shape the future of customer experience & your love for customer success in a new and fastest-growing brand. Grow your expertise in CRM, data analysis, and team collaboration, while working with senior management and make a direct impact!

Your life at MAËLYS will look like…

• Mornings begin with coffee and data. Dive into reports to uncover hidden insights and fuel personalized journey crafting.
• Leading loyalty lifecycle strategies, including email, push, and SMS, to drive cohesive and engaging customer experiences.
• Utilizing different personalization and targeting strategies, leveraging data-driven cohorts to develop audience segmentation.
• Implementing constant and agile 'test and learn' approaches to develop loyalty strategic and marketing programs and member experiences, leveraging customer segmentation and personalization.
• Collaborating with cross-functional teams to drive an innovative, compelling, and user-friendly experience for customers.
• Set up automated flows, schedule targeted emails, and monitor campaign performance in real time.
• Analyze data to identify areas for improvement and iterate on strategies for stronger customer connections.
• Make a tangible impact on MAELYS's customer engagement and growth.
• Keep up to date with market and consumer trends.

You will thrive in this role if you have…

• 3+ years of professional experience in finance, development, and product management.
• Fast learner and able to manage and operate different customer management platforms to create lifecycle, personalized campaigns and run data analysis.
• Fluent in English- a must.
• Data Driven: understanding data, identifying trends, and translating insights into actionable strategies for optimizing customer journeys.
• Skilled in statistical analysis, A/B testing, and reporting to measure campaign effectiveness and guide decision-making.
• Understanding of customer psychology and behavioral analytics.
• Thrives in a collaborative environment, enjoys brainstorming with colleagues, and effectively communicates strategies and objectives.
• Customer-centric passion for translating needs into personalized experiences that enhance engagement and loyalty.
• Excellent attention to detail and organizational skills for managing multiple projects concurrently.
• Experience with loyalty program development and implementation- a bonus.