Ad Monetization Manager

SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!

Description

Position Summary

SciPlay Is a Leading Developer And Publisher Of Digital Games On Mobile And Web Platforms, Providing Highly Entertaining Free-to-play Games That Millions Play Daily. We’re Looking For a Skilled Hands-on Ad Monetization Manager

You will oversee and execute the Ad Monetization strategies for our portfolio and work closely with cross-functional teams, including marketing, analytics, product, creative teams, and 3rd party ad providers, to drive monetization efforts and maximize ROI and engagement across various platforms.

Key Responsibilities

• Manage and optimize the ad monetization of our games with a clear goal of maximizing game KPIs.
• Working closely with various cross-company teams to maximize revenues while providing Input on user experience, retention, and other game KPIs.
• Managing relationships with 3rd party partners to monetize our traffic and leverage their expertise to expand our knowledge.
• Responsible for managing the mediation waterfall setup, optimizing and analyzing ad-related activities, segmentation, defining ad placements, and ad settings such as caping, frequency, pacing, type of content, format, and more.
• Running A/B tests that optimize monetization efforts: own the tests from A to Z.
• Monitor the Ad Quality of the ads shown within our portfolio.
• Provide regular reports and presentations on Ad Monetization performance and insights to stakeholders and management.
• Stay updated with the latest mobile gaming and ad monetization developments to inform strategic decisions.
  
  

• 2+ years of relevant experience in mobile gaming ad monetization.
• A solid understanding of the ad tech ecosystem: Mediation, DSP, or Ad Exchange.
• Strong analytical skills, a creative “out of the box” mindset, and strong Excel capabilities.
• Passion for mobile gaming and experience with mobile games - understanding the product essentials and the industry KPIs.
• Ability to work in a fast-paced and collaborative environment, adapting to changing priorities.
• Knowledge of performance marketing, digital advertising, and user acquisition best practices – an advantage.
• Experience with data analytics tools such as Tableau – an advantage.
• Cross Promotion experience - an advantage.
• Excellent communication skills in English, both written and verbal - a must!