User Acquisition Manager

SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!

Description

Position Summary

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day. We’re looking for a highly skilled hands-on Senior User Acquisition Manager.

As a UA Manager at SciPlay, you will be responsible for overseeing and executing the user acquisition strategies for our portfolio of games. You will work closely with cross-functional teams, including marketing, analytics, product, and creative teams, to drive UA efforts and maximize user growth and engagement across various platforms.

Key Responsibilities

• Develop and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's IAA games
• Analyze and optimize marketing campaigns across multiple digital channels, including social media, ad networks, search, and other acquisition channels
• Collaborate with creative teams to design and test various ad creatives and promotional materials to improve performance
• Monitor and analyze key performance metrics, to optimize marketing efforts and achieve KPI targets
• Identify new user acquisition opportunities, trends, and industry best practices to stay ahead of the competition
• Provide recommendations of new traffic sources and traffic types, including strategies for scaling new channels profitably
• Manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts
• Provide regular reports and presentations on UA performance and insights to stakeholders and management
• Stay up-to-date with the latest developments in the mobile gaming and digital marketing space to inform strategic decisions
  
  

• Proven experience (+2 years) in user acquisition and mobile marketing for IAA gaming or mobile app industries
• Strong knowledge of performance marketing, digital advertising, and user acquisition best practices
• Experience with data analytics tools such as Tableau. and interpreting data to drive marketing decisions
• Proficiency in using mobile attribution platforms (e.g., Adjust, AppsFlyer) and ad networks (e.g., Facebook Ads, Google Ads)
• Excellent project management, communication, and interpersonal skills
• Ability to work in a fast-paced and collaborative environment, adapting to changing priorities
• Passion for gaming and staying updated with industry trends
• Strong analytical mind
• Fluent English - both verbal and written – a must!