Director of Growth Marketing

About Us

Bites is a groundbreaking AI based platform revolutionizing the frontline training industry. With Bites, companies effortlessly create, manage and distribute cutting edge training content via short & engaging Bite size videos.

We’re looking for an experienced Growth Marketing Director to join our team and play a pivotal role in the growth of our business activities.

Role Description

As the Director of Growth, you will be responsible for developing and executing strategies to drive user acquisition and pipeline growth. This is a “Hands On” role for someone who’s not afraid of rolling up their sleeves and building something big from the ground up.

Responsibilities

• Develop and Execute Growth Marketing Strategy: Lead the development and execution of comprehensive growth marketing strategies to drive top-of-funnel activities, including lead generation, brand awareness, and audience engagement.
• Demand Generation: Develop and implement demand generation programs and campaigns to drive high-quality leads and pipeline growth.
• Content Strategy and Creation: Oversee the development of compelling content assets, including blog posts, white papers, case studies, and webinars, to attract and engage target audiences.
• Digital Marketing: Manage digital marketing channels, including SEO, email marketing, social media, and display advertising, to maximize reach and effectiveness.
• Marketing Automation: Implement and optimize marketing automation workflows to nurture leads and drive conversions throughout the sales funnel.
• Data Analysis and Optimization: Utilize data analytics and insights to monitor campaign performance, identify optimization opportunities, and drive continuous improvement.
• Cross-Functional Collaboration: Collaborate closely with sales, product, and other cross-functional teams to align marketing initiatives with overall business objectives and revenue goals.
• Market Research and Audience Segmentation: Conduct market research and audience segmentation to identify target markets, buyer personas, and key value propositions.

Qualifications

• 5+ years of experience in growth marketing and demand generation roles in fast growing B2B SaaS companies.
• Proven track record of driving successful growth and demand generation activities that delivered measurable results.
• Hands-on experience in generating both organic and paid acquisition.
• Deep understanding of marketing automation platforms, CRM systems, and analytics tools.
• Strong analytical skills and ability to translate data insights into actionable strategies.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Results-driven mindset with a focus on driving revenue growth and ROI.