Field Integrated Marketing Manager (Azure)

The Microsoft Central Eastern Europe, Middle East and Africa (CEMA) Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers and partners by driving Connected Sales & Marketing for maximized business and societal impact. CMO accelerates the region's growth agenda through integrated marketing, creating marketing signals that generate pipeline, accelerate deals for sales, and delight our customers and partners, creating MS brand love.

We are seeking a motivated, highly collaborative and experienced individual to join our team as the Integrated Marketing Manager for Azure in CEMA (Central & Southeast Europe, Middle East and Africa) CMO Headquarter's team.

The Azure Integrated Marketing Manager (IMM) leads integrated marketing strategies and plans leveraging and scaling global go-to-market approaches and augmenting with local activities to deliver delightful customer experiences that drive business outcomes (including customer acquisition, nurture and consumption). You will be known as the marketing expert on your Solution Area, using data and insights to ensure positioning and messaging is clear, distinctive and differentiated by audience and educates our customers on how they can achieve more with Microsoft products. You are an evangelist of marketing transformation, responsible for landing the cutting-edge marketing innovations being developed at Microsoft for your region. You will have the opportunity to develop your leadership skills advising Sales and Marketing leaders on marketing strategy. You will also work with Integrated Marketers globally, contributing to global learnings and optimizations by leveraging and sharing global best practices and providing feedback on learnings from your region to Corporate HQ. This role is flexible in that you can work up to 50% from home.

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centred on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our goal. 

Responsibilities

• Integrated Marketing Planning
• You define the CEMA Area Azure solution area marketing plan that leverages Global strategy, execution frameworks and marketing technology to drive business priorities (e.g., customer adds, lead generation) via regional and local marketing engines (e.g., digital, social, email, events). You align marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) focused on outcomes and relevant metrics. You will collaborate with Corporate teams, regional and local stakeholders to align Marketing plans to global strategy, capabilities, and engines. You will gather and share internal and external feedback about the quality of plan, while at the same time embracing the company’s Marketing principles, managing local marketing spend, and driving marketing efficiency, impact, and scale.
• Integrated Marketing Execution
• You develop, land, and optimize the Azure solution area marketing plan based on insights from corporate customer targeting, segmentation tools and various metrics and local-market knowledge, continually updating and improving on customer experiences (e.g., optimize segments, spend, performance, improve digital channels). You ensure all plans adhere to critical company policies such as privacy, accessibility, compliance and Microsoft brand.
• Data-Driven Decision Making and Performance Management
• You use data-driven insights leveraging available global tools and dashboards to optimize marketing strategy and delivery.
• Stakeholder management and collaboration
• Always on collaboration with rest of CMO team, Go To Market (GTM) team, sales, and other corportate/regional/area/local stakeholders to understand market dynamics, business opportunities and product roadmap and to practice growth mindset in integrating the constructive feedback into existing execution and future plans
  

Qualifications

Required/Minimum Qualifications

• A Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND solid integrated marketing in regional, cross-country team (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• OR equivalent experience.
  

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.