User Acquisition Team Lead

365scores' cross-media platform has been the go-to app for over 100 million sports fans worldwide since 2012. It brings them the fastest and most accurate live scores and online data notifications. We take great pride in serving millions of loyal users in multiple languages on any device.

With 365scores, our users can enjoy 24/7 complete coverage of more than 2,000 competitions in a wide variety of sports worldwide. Like no other app, our users receive Real-time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, Odds, and Betting Tips, which produce short-term and long-term value.

365scores’ years of experience provide a unique combination of proven top-notch technology and an intuitive UX, ensuring our users receive a personal screen that produces the best value for them. If you want to be ahead of everyone else, 365scores is a must-own app on your mobile device.

Responsibilities:

• Manage a team of 2 user acquisition managers and an ASO manager
• Hands-on management of mobile app campaigns on various traffic sources (SRNs)
• Set annual goals, monitor performance metrics, and budget tracking
• Explore new user acquisition channels, test and adopt new analytic tools
• Define requirements for data dashboards and advanced analysis from the data-analysts
• Develop creative strategy and write creative briefs for the creative and UGC teams
• Collaborate cross-functionally with Data, Creative, Content, Finance and R&D
• Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer
• Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models)
  
  

• 5 + years of B2C mobile app performance marketing experience
• 2+ years of experience in managing a team and training new employees
• Hands-on experience with Meta or Google Ads
• Proven experience with managing a 6-digit monthly budget (USD)
• Deep understanding of mobile attribution models
• Understanding ASO strategies and techniques
• B.A/BSc in relevant field
• Data-oriented and tech-savvy personality
• Excellent communication skills in English
• Passion for Football and other Sports - Advantage
• Familiarity with the Sports Betting industry - advantage