Junior B2C Product Marketing

B2C Product Marketing Manager

• Develop and execute innovative campaigns across online and offline channels to drive acquisition, engagement, and retention, working closely with the marketing team.
• Take ownership of website management, brand development, and the creation of compelling landing pages.
• Conduct thorough market analysis to identify trends, capitalize on opportunities, and refine product positioning.
• Define customer personas and segmentation strategies to target key demographics effectively.
• Craft compelling product messaging and value propositions tailored to various stages of the buyer's journey.
• Collaborate seamlessly with marketing and product teams to ensure alignment on goals and strategies.
• Collect and analyze feedback to continually optimize the acquisition funnel and enhance overall performance.

Requirements:

• 2 -3 years experience as a B2C Product Marketing Manager, preferably with SaaS experience.
• Proven track record of creating and managing Websites, brands, and successful marketing campaigns. working experience with UI / UX and Landing Pages
• Demonstrated ability to optimize B2C sales funnels, driving significant customer acquisition and revenue growth within the fintech industry.
• Strong proficiency in product messaging, campaign development, and go-to-market execution.
• Deep understanding of UI/UX principles in web and mobile applications.
• Knowledge of the financial/online trading sector is advantageous.
• Exceptional multitasking abilities and adept time management skills.
• Bachelor's degree in Marketing, Business, or a related field.
• Note: The role is suitable for candidates with up to 3 years of experience