Web Funnels Group Lead

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.

You can hear all about it in our latest brand video.

Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

Yotpo’s growth marketing team is looking for a growth marketing pro to lead our web funnels group, and help us generate more MQLs through full-funnel, state-of-the-art digital experiences. As the group lead, you’ll oversee 3 critical functions, all revolving around yotpo’s main marketing product – the www.yotpo.com website, attracting hundreds of thousands of visitors every month.

As the group lead you’ll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores - including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization – leveraging the best technologies, data, methodologies, and UX; And the Web Dev function is at the heart of our website health, bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.

You’ll collaborate frequently with technical and business units to define the best web-based experiences from content, design, and flow perspectives, bringing the company’s vision to life.

Responsibilities:

• Lead 3 teams of digital marketers & developers to carry out the Growth’s team web funnel vision
• Improve yotpo's website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies - involving content, UI, data-leveraging automation and flows, and more
• Oversee the production of strategic web assets on yotpo.com to ensure the company’s vision and DNA are brought to life and support revenue goals
• Oversee the external appearance of the Yotpo brand across digital product directories, like G2, Shopify, and the likes
• Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
• Improve yotpo’s Shopify-based Low-to-High-Touch funnel, driving relevant app installs
• Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools
  
  

• 4+ years of experience in growth marketing, product marketing, lifecycle marketing, user journey marketing or similar function in SaaS companies
• 1+ year of experience managing a team
• Strong background working with diversified marketing tech stacks, namely Content Management Systems, CRMs, Web Analytics, and Marketing Automation tools. WordPress, HubSpot, Amplitude/Mixpanel, and Google Tag Manager are a huge plus
• Extremely data-driven & analytical thinker. Lives and breathes funnel CVR, web conversion metrics, email marketing metrics, and general digital performance KPIs
• Great knack for performance-first content, short & impactful copy, and the ability to come up with content per persona type and funnel stage
• Well averse to the science of landing page optimization – design, content, flow
• Experience working with different marketing/GTM functions, overseeing projects that involve different skill sets and cross-functional teams
• Extremely detail oriented. No detail goes unnoticed, closes all loops
• Analytical, critical thinker. Great at extracting insights from raw data, asking the right questions to push analysis forward, and challenging at the same time
• Great communicator. Working with multiple stakeholders, you’ll need to get your message across concisely and effectively