Lead Generation Specialist

About UniPaas:

UniPaas is a leading embedded payment provider for platforms and marketplaces, revolutionizing the way businesses handle transactions. At UNIPaaS, we're not just about processing payments; we're about creating seamless, integrated payment experiences that help our clients grow. As a startup at the forefront of financial technology, we're looking for dynamic team members who are eager to drive innovation and make a significant impact.

Role Overview:

We're seeking a lead generation manager / specialist with a relentless drive for results, a passion for growth, and a knack for thinking outside the box. This role is not just about managing marketing strategies; it's about setting them ablaze with creativity, data-driven decisions, and unwavering dedication. If you're someone who's been eyeing a chance to lead and are not afraid to dive deep into challenges, this is your call to action.

Key Responsibilities:

• Assist in developing and implementing inbound lead generation strategies in collaboration with our VP of Marketing.
• Manage and optimize various digital marketing channels, including Google Ads and social media platforms, to attract qualified leads and control costs efficiently.
• Create and optimize engaging content across multiple channels (blogs, landing pages, ads) to effectively attract and convert leads, ensuring alignment with SEO and brand messaging.
• Analyze campaign performance metrics such as CPC and conversion rates to refine lead generation strategies and enhance cost-effectiveness.
• Identify opportunities for improving conversion rates on digital assets through methods like A/B testing and strategic messaging.
• Collaborate cross-functionally with sales, product, and other teams to align marketing efforts with overall business objectives and lead generation goals.
• Generate regular reports on key metrics and performance indicators, offering insights and recommendations for continuous improvement.

Qualifications:

• Demonstrable success in lead generation, particularly in a B2B or fintech environment.
• Expertise in digital marketing, including SEO/SEM, social media, email marketing, and analytics.
• Strong analytical skills to measure and optimize marketing strategy performance.
• Excellent leadership qualities, with the ability to motivate and manage a team towards achieving aggressive goals.
• Innovative thinker, willing to experiment with new ideas and strategies.
• Excellent communication and presentation skills.
• Applicants must have native-level proficiency in English