Marketing Manager

Smarsh is a dynamic and innovative technology Company revolutionizing how businesses in regulated industries capture, archive and mine electronic communications.  We’re a fast-paced, results-oriented team passionate about making a difference. We believe in empowering our employees and fostering a collaborative environment.  

The Role: 

We’re looking for a highly organized and motivated Marketing Manager with a proven track record in developing and implementing strategic marketing plans to promote products and sales. This involves conducting market research, identifying target audiences, creating campaigns, managing advertising efforts, and creating, maintaining, and distributing content. The successful candidate will be experienced in managing the end-to-end process of content creation for our website, blogs, datasheets, newsletters, and technical documentation, as well as creating case studies.

As a key player of a global marketing team, you will support the Capture Mobile product, the market leader in mobile communication archiving. The candidate will work closely with sales, business development, other marketers, and stakeholders to bring ambitious programs to life and drive measurable results.

Our ideal candidate is someone who thrives in a fast-paced environment, is a native

English speaker with budget experience and a proven track record of tackling challenges with measurable results.

Essential functions: 

·       Conduct competitive market research and identify target audiences.

·       Develop and create marketing plans designed to generate leads and increase sales.

·       Create content designed to engage and create leads for partner and product sales.

·       Grow our owned channels including social media and website.

·       Measure and optimize lead generation via the campaigns and channels including the product portal, paid advertisement, search engine optimization, and email.

·       Coordinate marketing activities, integrations, and cross-functional tasks with other marketing teams.

·       Manage and utilize outsourced vendors: content writers, designers, webmasters, SEO, etc.

·       Develop and maintain reports, dashboards, and visualizations to communicate key performance indicators (KPIs) to cross-functional teams.

·       Collaborate with marketing teams to identify areas for improvement and provide actionable recommendations for optimizing sales campaigns effectively.

Qualifications: 

·       5+ years of experience in Marketing in a high-growth B2B environment

·       Bachelor's degree in a related field or equivalent experience

·       Experience with Microsoft Office, Marketing Tools

·       Experience in marketing metrics reporting

·       Excellent organizational and prioritization skills

·       Ability to handle multiple tasks accurately and efficiently

·       Must be customer service oriented with strong interpersonal skills

·       Excellent communication skills

·       Ability to communicate at all levels and across the organization

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. 

Responsibilities

• Define and execute the marketing and communication activities according to our marketing plan
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Track performance of all marketing campaigns

Qualifications

• Bachelor's degree or equivalent experience
• 3+ years' experience in marketing
• Ability to multi-task
• Strong verbal, written, and organizational skills