Customer Marketing Manager

Gravyty’s cutting edge SaaS platform enables higher education, K12, and nonprofit organizations to accelerate their mission through technology. We combine human intelligence from our amazing and diverse global team with AI to deliver personalized and relevant experiences that optimize engagement and fundraising success.

We are seeking a talented and driven Customer Marketing Manager to join our product team and enhance our platform that supports our multiple SaaS products. The ideal candidate will have a passion for customer marketing, a strong understanding of the nonprofit and/or education sector, and the ability to develop and execute customer-focused marketing strategies to drive engagement and retention.

Key Responsibilities:

• Customer Engagement Programs: Develop and execute customer engagement programs to foster strong relationships with our nonprofit clients, including educational institutions, and other nonprofits.
• Content Development: Create compelling marketing content, including case studies, proof points development, testimonials, and success stories, showcasing the impact of our solutions and highlighting client successes.
• Customer Communications: Coordinate customer communications, including newsletters, email campaigns, and webinars, to keep clients informed about product updates, new features, and best practices. Design targeted marketing campaigns to impact adoption, retention and growth metrics.
• Customer Advocacy: Identify and nurture customer advocates within our client base, leveraging their testimonials and referrals to support our marketing efforts and drive new business opportunities. Key partner to the AM/CS team in providing scalable best practices to enable AM/CS to deliver more value to clients at key milestones and touchpoints, and to help drive strategic cross-sell initiatives and data-driven ABM campaigns. Act as an evangelist for the customer, and advocate for a customer-first mindset.
• Customer Feedback: Gather feedback from clients through surveys, interviews, and other channels to understand their needs, challenges, and satisfaction levels, and use insights to inform product development initiatives.
• Customer Training and Enablement: Collaborate with the product team to develop and deliver training materials and resources to help clients maximize the value of our solutions and achieve their goals.
• Event Management: Assist in the planning and execution of customer events, including CABs, workshops, and webinars, to facilitate networking opportunities and knowledge sharing among clients.
• Analytics and Reporting: Monitor and analyze customer engagement metrics, including customer satisfaction scores, retention rates, and product usage data, and provide regular reports and identify action items to the product team and senior management. Deliver key performance metrics to the business on customer revenue growth on a consistent basis.

Hybrid Model- Our office is based in Ra'anana.

Our standard working days are Monday to Friday.

Qualifications:

• Bachelor's degree in marketing, communications, or related field; relevant experience may be considered in lieu of a degree.
• Minimum of 2-3 years of experience in marketing, preferably in a B2B, nonprofit and/or education environment.
• Strong written and verbal communication skills, with the ability to create compelling marketing content and communicate effectively with clients.
• Ability to collaborate and build cross-functional relationships across Sales, Marketing and Customer Success
• High degree of emotional intelligence, able to empathize with customers and nurture relationships with them
• Customer-focused mindset, with a passion for building relationships and driving customer success.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Proficiency in marketing automation platforms (e.g., HubSpot) and CRM software (e.g., Salesforce) preferred.
• Knowledge of the nonprofit sector, including educational institutions and other nonprofits, is highly desirable.
• Native Level English

Benefits:

Gravyty offers competitive compensation packages, including base salary, performance bonuses, and opportunities for professional development and career advancement.

Join our product team and play a pivotal role in driving customer engagement and success with our integrated nonprofit solutions. Apply now to become our Customer Marketing Manager!