Retention & Marketing Operations Specialists

Borderfree.com is a new DTC (direct to consumer) pillar of Global-e.

We aim to create the ultimate destination for seamless cross-border shopping experiences with top fashion brands from around the globe.

Our platform allows customers to purchase their favorite fashion brands, discover new brands and trends from around the globe, and stay updated on sales and promotions from all brands that ship to your country—in one place.

Borderfree is part of Global-e (NASDAQ: GLOBE), where we're passionate about shaping the future of global e-commerce. We're dedicated to revolutionizing the way people shop and sell online, leveraging cutting-edge technologies like AI and machine learning to create seamless, personalized experiences for millions of customers worldwide.

Backed by a solid financial foundation, operational excellence, and a relentless commitment to customer satisfaction, we're poised for continued growth and expansion. If you're ready to be a part of the driving force behind the evolution of e-commerce on a global scale, we invite you to join us at Global E and be a catalyst for change.

As a Retention and Marketing Operations Specialist at Borderfree.com, you will play a critical role in driving customer retention and optimizing marketing operations to support our growth strategy. Reporting to the Marketing Director, you will be responsible for developing and implementing retention strategies, managing marketing campaigns, and ensuring seamless operational execution across various channels.

Responsibilities:

• Lead and build marketing projects designed to increase user lifecycle, revenue growth, engagement, and value of users.
• Create new customer journeys to drive engagement, retention, and repeat purchases.
• Plan and execute email marketing campaigns, including segmentation to engage and retain customers.
• Work and collaborate with multiple departments and focal points, such as design, BI, product and more.
• Monitor campaign performance and conduct A/B testing to optimize email and marketing campaigns for maximum effectiveness.
• Continuously evaluate and refine retention strategies based on industry trends, customer feedback, and performance metrics.
• Lead translation projects of Global-e merchants, including liaison between merchant and translation provider, monitoring and progress.

Requirements:

• 3+ years of experience in B2C/DTC marketing, with a focus on customer retention and email marketing.
• Proven track record of creating and executing successful email marketing campaigns.
• Strong understanding of customer journey mapping and segmentation strategies.
• Excellent organizational skills with the ability to manage multiple projects at a time
• English speaker or native level.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
• Project management skills and high interpersonal skills