Head of Content Marketing

About us

Finaloop is a hyper-growth, tech-enabled accounting startup providing e-commerce and DTC (Direct-to-Consumer) companies with comprehensive financial solutions. We empower businesses to manage their finances with confidence through innovative technology and expert support. We are seeking a dynamic and experienced individual to fill the role of Head of Content Marketing. The ideal candidate will be responsible for leading all aspects of our content creation and distribution efforts, including written content such as blogs, e-books, and other long-form content, video creation, website management as well as webinars, social media posts, and more.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy to drive brand awareness, engagement, and lead generation among target audiences.
• Lead a team of outsource/in-house content creators and strategists to produce high-quality written and multimedia content that aligns with Finaloop's brand voice, values, and objectives.
• Collaborate closely with cross-functional teams, including sales, customer success and product, to ensure content initiatives are aligned with overall company goals and priorities.
• Conduct market research and audience analysis to identify relevant topics, trends, and pain points, and incorporate insights into content planning and strategy.
• Manage the content calendar and editorial schedule to ensure timely delivery and publication of content across various channels and platforms.
• Monitor and analyze content performance metrics to measure the effectiveness of campaigns, identify areas for improvement, and optimize content strategies accordingly.
• Stay updated on industry trends, best practices, and emerging technologies in content marketing, e-commerce, and accounting sectors, and incorporate relevant insights into Finaloop's content initiatives.

Qualifications

• Content Strategy and Content Management skills
• Strong writing and editorial skills
• Experience in content development and overseeing editorial processes
• Excellent communication and collaboration skills
• Ability to work independently
• Experience in the accouning, finance or ecommerce industries is a strong plus