Media Buyer/Campaign Manager (Google/Facebook Paid Campaigns)

A dynamic marketing company dedicated to driving acquisition and lead generation in the Fintech industry is expanding its efforts and refining its strategies, and seeking a seasoned Senior Campaign Manager to spearhead its Google/Facebook paid campaigns.

Leveraging the power of digital advertising, this company specializes in Google and Facebook Ads, including Demand Generation and YouTube campaigns, to connect its clients with their target audiences efficiently and effectively.

Role Overview

As a Campaign Manager, you will be at the forefront of the company's digital marketing initiatives, crafting, executing, and optimizing Google Ads campaigns that drive lead generation and customer acquisition. Your expertise will be pivotal in achieving the company's clients' growth objectives, making you a key player in the team's success.

Key Responsibilities

• Strategy Development: Design comprehensive Google Ads (including Display, YouTube and search) or Facebook Ads strategies tailored to the Fintech industry, focusing on lead generation and customer acquisition.
• Campaign Management: Oversee the creation, execution, and optimization of all paid campaigns, ensuring they meet the targeted KPIs and budget allocations.
• Performance Analysis: Track campaign performance, identify trends, and make data-driven adjustments to maximize ROI.
• Innovation and Trends Oversight: Stay ahead of the curve with the latest trends and technologies in digital advertising.
• Budget Management: Monitor spending and manage budgets efficiently to deliver the best outcomes within clients' financial guidelines.
  
  

• 5+ years of experience in digital marketing, with a strong focus on Google Ads or Facebook Ads management.
• Proven track record of developing and managing successful Google/Facebook Ad campaigns, preferably in the global markets.
• Exceptional analytical skills and experience in making data-driven decisions.
• Excellent communication and teamwork abilities