Marketing Manager

We believe in “Customer Led Marketing”

Customer-Led Growth is more than just a buzzword; this business methodology, over the past decade, continues to prove that when business strategy and execution is customer-led, results follow. As such, customer-led marketing is at the centerpiece of our strategy.

We are innovating and trailblazing something new here at PeerSpot, where customer marketing and advocacy isn't a small part of the strategy, it's the primary pillar that drives all of marketing.

Brand? Customer-led.

Product marketing? Customer-led.

Demand creation and generation? Customer-led.

We want to redefine the impact customer marketers can have within a marketing organization and we're using our own organization as a live case study. We'll be experimenting with different ways to show real business impact, in new revenue, contract renewal, customer engagement, and sentiment. It's time to "eat our own dog food" and "drink our own champagne."

PeerSpot is on a mission to prove that customers, supported and leveraged the right way can drive the most business impact. 🚀

See what our customers say about PeerSpot:

Job Description

PeerSpot, is the authority on Enterprise technology. As the world’s fastest-growing review platform designed exclusively for enterprise technology, with over 750,000 registered members, PeerSpot enables 97 of the Fortune 100 companies in making technology buying decisions. Technology vendors understand the importance of peer reviews and encourage their customers to be part of our community. PeerSpot helps vendors capture and leverage the authentic product feedback in the most comprehensive way to help buyers when conducting research or making purchase decisions, as well as helping vendors use their voice of customer insights in other educational ways throughout their business.

We are seeking a results-oriented and strategic Marketing Manager. As a Marketing Manager, you'll be instrumental in enhancing our online presence. You'll use your analytical skills to refine our strategy, monitor performance metrics, and set campaign goals. This role is a chance to engage in various responsibilities and collaborate with different departments.

This is one of the most important roles for the company. The marketing function presents and represents our brand, our ideas, our vision, and our values to our customers and partners. Marketing drives awareness of our company to potential customers and is vital to our ability to sell our products and services.

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

What You'll Do

• Lead and manage customer engagement and advocacy programs that enhance customer retention, satisfaction, and loyalty – including: Customer events and networking activities, Customer stories/testimonials, Customer advisory board, Customer award program, Nurture and thought leadership campaigns.
• Manage and implement content strategies, ensuring consistent online visibility
• Develop and implement social media strategies for brand visibility and community growth
• Drive cross-functional partnerships to solve business problems that accelerate growth
• Help create, manage, and maintain a customer journey map and determine ideal communications programs and activities that deepen engagement and customer loyalty/satisfaction
• Analyze customer data and insights to develop future opportunities to customer advocacy programs and marketing campaigns.
• Assist in development marketing strategies for a truly customer-led marketing approach that align with company and customer objectives
• Contribute to the creation of marketing plans, including budget allocation, timelines, and Key Performance Indicators
• Manage and optimize the technology stack, including marketing automation platforms, CRM systems, and analytics tools (primarily HubSpot, SFDC)
• Design a framework for evaluating and comparing program effectiveness
• Implement and maintain marketing workflows, ensuring sufficient lead management and data integration
• Monitor and maintain metrics to ensure data accuracy AND measure the effectiveness of marketing campaigns, advocacy efforts, and overall marketing strategy.
• Generate regular reports and dashboards to provide insights and information.
• Create, manage, and maintain standardized processes to ensure alignment between marketing initiatives and overall business goals
  
  

Requirements

• Strong B2B tech marketing background
• Define and execute the marketing and communication activities according to our marketing plan. Coordinate all marketing activities to generate leads
• 3+ years of experience in customer marketing, advocacy, or other customer-facing roles
• 2+ years of experience in marketing operations and analytics
• Strategic thinker that can tie the strategic vision to tactical execution of work
• A critical thinker with analytical skills to determine, measure, and report on the effectiveness of program efforts
• Experience working with sales to understand, track, monitor, and optimize lead flow routing
• Strong proficiency in marketing automation platforms and CRM systems
• Familiarity with data analytics and reporting tools to extra valuable insights from marketing data
• Strong passion for understanding, serving, and accommodating customers
• Interpersonal skills to help nurture customer relationships and work with cross-functional teams
• Creative communication and marketing skills; excellent written and verbal communication skills
• Expert-level knowledge of B2B marketing, customer lifecycle, and advocacy/engagement programs
• Self-starter that thrives on taking initiative, problem solving, and owning projects and processes from start to finish
• Available to work in US hours on a regular basis
• Native English speaker
  
  

More info

This is a Hybrid role, working 3-4 days out of our offices in Modiin, and the rest from home. As our customers are primarily based in the US, the position requires work during US hours.

Our office is a 7 minute walk to the Modiin center train station.

PeerSpot is an equal-opportunity employer. Qualified applicants will receive consideration for employment regardless of gender, race, color, national origin, ancestry, citizenship, religion, age, physical or mental disability, medical condition, genetic information, pregnancy, sexual orientation, gender identity or gender expression, veteran status, or marital status, or any other characteristic protected by federal, state or local law. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. Additionally, we will make reasonable accommodations to assist a person with a disability in the application process.

Powered by JazzHR

w38GyXbhjm