Product Marketing Manager

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creative.

We are looking for a Product Marketing Manager  with experience launching brands in the US market

to join our amazing and joyful team and lead our in-house brands.

Responsibilities

• Responsibility for the company brands, from funnel creation - Building from ground up, conducting market research, marketing strategy and and 360° campaigns in all relevant channels, promotions, conversion rates and financials
•  Developing the branding strategy, including new brand concepts and campaign marketing activities
• Coordinating multiple tasks with other employees (web developers, copywriters, video editors, creative team, etc.) and 3rd party suppliers to deliver marketing assets and optimize acquisition marketing opportunities.
• Monitoring, tracking, and evaluating all brand activities and reporting ROI of campaigns.
•  Performing comprehensive reviews of all creative output produced, revising, and improving existing graphics and layouts to ensure quality and relevance (by competitor analysis)
•  Presenting brand KPIs and updating management reports
• Manage brand budget via monthly cost reports submitted to the management.

Qualifications

●      Experience as an online Product Marketing Manager for at least 2 years in a global marketing company – must

●      Strong experience gained in online companies, understanding of the full marketing mix, creative and media strategies, acquisition channels - must.

●      Strong organizational and time management skills - must

●      Excellent written and verbal communication skills in English – must

●      Creative and entrepreneurial, also in visual areas

●      Experience analyzing activities and financials and ability to present data at a management level.

●      Strong communication and interpersonal skills

●      Ability to work independently and as part of a team.

●      Ability to work under pressure, in a goal-oriented environment and bring results.

●      High motivation and dedication, eager and proactive

●      Excel – good level

●      Bachelor’s degree – advantage

• ●      Experience with Google Analytics