Product Marketing Manager

Okoora is looking for a talented and highly motivated Product Marketing Manager with a proven track record of excellence & creative thinking to join our marketing team and serve as a focal point between Okoora’s Product and Marketing teams.

Roles & Responsibilities

• Develop successful go-to-market strategies for all product and feature launches, utilizing all applicable channels and tactics to achieve objectives.
• Developing product positioning, messaging, and marketing content that demonstrates clear differentiation compared to competitors.
• Building and executing go-to-market plans across different functional groups, including product management, marketing, and sales, to support both product portfolio and portfolio cross-sell/upsell goals across both existing and net-new customers.
• Develop a deep and thorough understanding of our products, clients, competitors and industry trends.
• Recommend new tools, technologies and strategies to optimize outcomes.
• Initiate adoption and retention initiatives with different stakeholders to hit KPIs that achieve overall success.
• Creating compelling and high-quality content that weaves business and technical messages, in a variety of formats including written, web, video, and presentations.
• Analyze user needs and behavior, identify market opportunities and turn insights into action items - from product requirements to concepts and marketing initiatives.
• Lead ad-hoc product campaigns and optimize product and marketing funnels.
• Developing enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion

Requirements:

• 2+ years of product marketing experience.
• Background in digital content, communications, or PR.
• Excellent communication skills, with the ability to communicate complex ideas clearly and effectively
• Analytical and quantitative / statistics skills to support data-driven decision-making
• Project management, exceptional communication, and presentation skills.
• Self-driven, problem-solver, motivated with strong interpersonal skills.
• B.A/B.Sc in communication, marketing, business management, or economics.
• Native-level English.