Vice President Marketing

Karma and Luck is the home for modern spiritual jewelry and home décor from around the world. We are uniting cultures, sharing beliefs, lifestyles, and experiences from the far corners of the world, and celebrating these cultures together.

Our mission is to awaken deeper meaning and awareness in daily life and inspire people to live

more meaningful lives.

Please visit our website at www.karmaandluck.com for more information.

We are seeking an experienced and dynamic Vice President of Marketing to lead the strategic vision, development, and execution of marketing initiatives for our direct-to-consumer (DTC) brand. The ideal candidate will have a proven track record of driving growth, building brand awareness, and engaging customers in the digital space. This role requires strong leadership skills, strategic thinking, and a passion for delivering exceptional customer experiences.

Responsibilities:

1. Develop and execute a comprehensive marketing strategy aligned with the company's overall goals and objectives, driving brand awareness, customer acquisition, and revenue growth.
2. Lead and manage all aspects of the marketing function, including brand management, digital marketing, performance marketing, content marketing, social media, PR, and customer experience.
3. Define and oversee the execution of multi-channel marketing campaigns to drive traffic, conversions, and customer retention across digital platforms, including e-commerce, social media, email, and mobile.
4. Establish and maintain brand positioning, messaging, and identity consistent with the company's values, target audience, and competitive landscape.
5. Drive innovation and creativity in marketing initiatives, leveraging consumer insights, market trends, and emerging technologies to differentiate the brand and drive competitive advantage.
6. Lead cross-functional collaboration with product, sales, and operations teams to ensure alignment and integration of marketing efforts with product launches, promotions, and customer experiences.
7. Develop and manage marketing budgets, forecasts, and performance metrics, tracking key performance indicators (KPIs) to measure ROI and effectiveness of marketing initiatives.
8. Stay informed about industry trends, market dynamics, and competitor activities, conducting market research and analysis to identify opportunities for growth and market expansion.
9. Build and nurture relationships with external partners, agencies, influencers, and media outlets to amplify brand visibility and reach new audiences.
10. Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous learning.

Requirements:

1. Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred.
2. Minimum of 10 years of progressive experience in marketing roles, with a strong track record of success in digital marketing, brand management, and strategic planning, preferably in the direct-to-consumer (DTC) or e-commerce industry.
3. Proven leadership experience, with a demonstrated ability to build, inspire, and lead high-performing marketing teams in a fast-paced, dynamic environment.
4. Strategic thinker with a data-driven mindset, capable of translating business objectives into actionable marketing strategies and tactics that drive measurable results.
5. Strong understanding of digital marketing channels and platforms, including SEO, SEM, social media, email marketing, content marketing, and influencer marketing, with hands-on experience managing digital campaigns.
6. Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to diverse audiences, including senior leadership, cross-functional teams, and external partners.
7. Creative thinker with a passion for innovation and storytelling, able to develop compelling brand narratives and experiences that resonate with target audiences.
8. Analytical mindset with proficiency in data analysis and interpretation, able to derive actionable insights and make data-driven decisions to optimize marketing performance.
9. Proven ability to manage budgets, forecasts, and financial metrics, with a focus on maximizing ROI and driving efficiency in marketing spend.
10. Passion for the brand's mission and vision, with a genuine interest in delivering exceptional customer experiences and driving sustainable business growth.

• This position offers the opportunity to lead and shape the marketing strategy for our direct-to-consumer brand, driving growth, innovation, and brand excellence in a dynamic and fast-growing industry. If you are a strategic thinker, collaborative leader, and results-driven marketer who thrives in a high-energy environment, we want to hear from you!