PPC Manager

We are looking for a highly motivated and experienced PPC (Pay-Per-Click) Manager who will be responsible for developing, implementing, and optimizing paid advertising campaigns for a company that creates a lasting impact marketing solutions for businesses. The ideal candidate must be able to identify target audiences, craft compelling ad copies, monitor and analyze results, and generate high-quality leads while staying within budget. The PPC Manager should also stay up-to-date with the latest trends and practices in digital marketing to maximize results.

PPC Manager responsibilities

• Develop, implement, and optimize PPC campaigns across different platforms such as Google Adwords, Bing Ads, social media channels, etc. to increase traffic, leads, and conversions.
• Conduct comprehensive keyword research and create ad copies that are compelling, relevant, and targeted to the right audience.
• Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify areas for improvement, and adjust campaign strategies accordingly.
• Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.
• Stay up-to-date with the latest industry trends, technologies, and best practices in paid advertising to continuously drive innovation and results.
• Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.
  
  

• Proven experience as a PPC Manager or Digital Marketing Specialist with hands-on experience in managing revenue-generating PPC campaigns
• In-depth knowledge of Google AdWords, Bing Ads, and other PPC platforms
• Strong analytical skills and ability to interpret data from various sources to make data-driven decisions
• Excellent written and verbal communications skills with a creative mindset and ability to craft compelling ad copy
• Experience with budget management, bid strategy, and cost-per-conversion optimization
• Ability to work independently, manage multiple projects with competing priorities, and meet tight deadlines
• Bachelor's degree in Marketing, Advertising, or a related field
• Adwords Certification and experience with Google Analytics are preferred