Director of Growth Marketing

Forwrd.ai is a venture-backed, early-stage startup building automated data science for operations and go-to-market teams. We specialize in no-code AI/ML software, which allows non-technical revenue leaders to generate predictive insights by analyzing data from various cloud applications. 

As our Director of Growth Marketing, you'll drive our company's growth trajectory through strategic and tactical marketing initiatives. You'll effectively reach and engage our target audience by leveraging your content creation, digital marketing, and product messaging expertise.

Responsibilities:

Content-

• Develop and publish weekly blog posts to drive organic traffic and establish thought leadership.
• Implement on-page SEO strategies to improve website visibility and rankings.
• Engage with relevant communities such as RevOps, MarOps Pros, RevGenius, and HubSpot to promote our brand and offerings.
• Manage social media presence primarily on LinkedIn, crafting engaging posts and fostering meaningful interactions.
• Oversee website content, including landing pages, product pages, use case pages, and forms.
• Optional: Create and edit video content, including scripts and editing.

Email Marketing-

• Curate and distribute a weekly newsletter via HubSpot to nurture leads and keep stakeholders informed.
• Coordinate product launches through targeted email campaigns.
• Conduct ad-hoc tests to optimize email performance and engagement.

Product Messaging/Positioning-

• Develop clear and compelling descriptions for new products and features.
• Collaborate with the team on refining product positioning, particularly with the CEO.
• Work closely with R&D to ensure cohesive microcopy across platforms.
• Manage our presence on platforms such as HubSpot Marketplace and G2.
• Create and update sales documents to support the sales team's efforts.

Paid Marketing-

• Execute paid advertising campaigns on Google, collaborating with agencies as needed.
• Monitor and optimize campaigns to maximize ROI and reach our target audience effectively.

Events-

• Explore opportunities to increase our presence at industry events and conferences to enhance brand visibility and lead generation.

Relevant Systems-

HubSpot, Mixpanel, Webflow, Figma, CapCut, Slack, LinkedIn Ads, Google Ads, Ubersuggest (SEO), Navattic.

Qualifications:

• Ability to thrive in a fast-paced startup environment and adapt to changing priorities.
• Proven track record of success in growth marketing roles within the tech industry.
• Strong understanding of SEO best practices and experience with content management systems.
• Proficiency in using marketing automation platforms such as HubSpot.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for detail.
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).

If you're passionate about marketing innovation and eager to make a significant impact, we want to hear from you!