Growth Product Manager, Performance Media & Automation

We are seeking a tech-savvy and performance-oriented professional to join our company as a Growth Product Manager, Performance Media & Automation

You will have the opportunity to collaborate closely with extraordinary media buying, data, product and engineering teams to achieve remarkable outcomes.

This role calls for a strategic mindset and a deep understanding of Performance verticals (eg. content, gaming, search), user behavior, data and automation. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.

Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.

What will you do?

• Own the entire P&L of one of Arpeel’ys strategic vertical and partnership with Google
• Oversee R&D development of automation for media acquisition on managed platforms and real-time-bidding exchanges
• Research the mechanics, monetization and user flow within our web & mobile asset and partner’s integration
• Create data and media strategies to monitor and find growth opportunities in the vertical
• Become external POC for external partners; work closely to develop business, technical and media opportunities that will propel the partnership on both sides
• Internally, work with Senior engineers from R&D and Data Science and work on media strategies with Media Acquisition and Product\Growth to execute vertical media strategies and grow user scale
• Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge
• Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024/5

Requirements:

• 5+ years of experience as Vertical Owner, Growth/Product Manager at Ad-tech or Consumer companies
• Experience in Content Arbitrage, AFS (AdSense for Search), Performance-based verticals (eg, Gaming, Mobile), or Search - MUST
• Technical proficiency in automation, data analysis, and attribution modeling - Must
• Data-driven with excellent data analysis skills - Must
• Excellent understanding of the Managed Media-buying platforms\digital marketing\Programmatic ecosystem and landscape (SSPs, Publishers etc..)
• Business mindset, independent, proactive and creative with the ability to rally teams around a goal
• A highly effective communicator with extreme attention to details