Senior Product Marketing Manager - Maternity Leave

With over 65% market share, AppsFlyer is the leader in the marketing measurement space. As such, it’s committed to innovating and pushing the market forward. Therefore, we’ve entered the data collaboration space to become the leader in this market as well.

AppsFlyer’s Data Collaboration Platform enables brands and commerce media networks to maximize first-party data monetization and drive revenue by seamlessly collaborating, running activation campaigns, and performing omnichannel measurement. This product suite operates as a standalone startup within the company.

To penetrate this new market and drive growth, the product marketing organization is looking for an experienced full-stack product marketer. If you are passionate about bringing new solutions to the market through strategic narratives and initiatives, this opportunity is for you.

What You’ll Do

• Own the data collaboration suites from a marketing and GTM perspective, including strategy, positioning, retention, and growth.
• Plan and execute go-to-market initiatives to drive ARR and positioning objectives through sales & CS enablement, content, events, demand generation campaigns, and brand awareness.
• Work alongside product and customer-facing teams to spot and act on new growth opportunities.
• Work closely with the global sales and customer success teams to educate, train, and push them toward their growth goals.
• Develop sales, educational, and growth-driven content such as videos, blogs, guides, webinars, and other sales enablement assets.
  
  

• 5+ years experience in B2B/SaaS focused on building and executing GTM strategy.
• Exemplary communication, copywriting, and presentation skills (Native English speaker).
• Excellent visual communication skills - taking a technical concept and explaining it clearly in just one image.
• Ability to lead and influence cross-functional projects and teams.
• Experience working with engineering teams and being comfortable with technical products.
• Addiction to data-driven decision-making.
• Plenty of motivation, with a positive outlook and a can-do attitude (be the person you would want to work with).
• Experience activating all types of B2B marketing strategies, tools, and channels
  
  

• A great sense of humor
• Entrepreneurial mindset
• Familiarity with the Marktech industry
• Organizational and project management experience
• Being introduced by an AppsFlyer team member